AdRoll
A connected advertising platform for running multi-channel ad campaigns and account-based marketing.
| What is it | A connected advertising platform for running multi-channel ad campaigns and account-based marketing. |
|---|---|
| Pricing | Paid |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, n8n, Workato |
| Best for | Running retargeting campaigns to recover lost sales, Generating B2B leads through account-based advertising |
| Domain registered | 2004 |
Data updated Aug. 1, 2026
What does AdRoll do?
AdRoll is a platform that helps businesses run digital advertising campaigns across multiple channels. It's split into two main products: AdRoll for general multi-channel advertising aimed at building brand awareness and driving sales, and AdRoll ABM for account-based marketing focused on B2B pipeline generation. Essentially, it's a tool for marketers to find their target audiences online and show them ads, whether they're selling directly to consumers or targeting specific business accounts.
The platform connects to your existing tech stack and uses machine learning developed over 17 years to handle the complex parts of ad targeting and optimization. It promises to make your current team and budget more effective by providing tools for cross-channel attribution, go-to-market orchestration, and detailed performance reporting. A key feature is its focus on operating effectively in a privacy-forward digital environment, aiming to keep ads relevant without relying on outdated tracking methods.
This tool is built for marketing teams, from e-commerce retailers to B2B software providers. Small to medium-sized businesses that want a consolidated platform for their social, display, and search ads would benefit, as would sales and marketing teams at B2B companies looking to identify and engage specific target accounts. Use cases include retargeting website visitors, launching new product campaigns, and coordinating advertising efforts to support sales outreach to a list of key accounts.
Key features
What makes it stand outWho is AdRoll for?
Who benefits most from this toolPricing
Ads
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Dynamic Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Third-Party Audience Targeting
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Reporting APIs
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Insights (UTM only)
- Monthly Recurring Ad Credits
Advanced Package
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Social Ads
- Dynamic Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Third-Party Audience Targeting
- Monthly Recurring Ad Credits
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Reporting APIs
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Integrated Platform Reporting
- Insights (UTM & Integrations)
Trust & presence
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