Playable Factory

Playable Factory is a platform for building interactive playable ads — the kind of mini-games and demos you can tap through before deciding to install an app. Instead of static banners or videos, these ads let users swipe, tap, and play for a few seconds, which tends to get more attention and better conversion rates. The company offers both custom design services and self-service tools, so you can either hand over the creative work to their team or build playables yourself.

The platform has a few distinct products. Playable is the full-service option where their senior team handles concepting, design, and coding. Flex is a self-service tool that gives you more control over iteration and production. Ready offers pre-built templates you can customize quickly. There's also a Data product for tracking performance. The site highlights an AI-generated playables feature that's now live, which suggests you can describe what you want and get a playable ad generated automatically. The company works with major brands like McDonald's, Unilever, Riot Games, and Supercell, and claims to collect over a billion data points weekly from 400+ companies.

Playable Factory is built for mobile game publishers and marketing teams who want better ad performance. Instead of static banners, these interactive ads let users tap and play before installing, which typically leads to higher engagement and better ROAS. If you're a game publisher running user acquisition campaigns, or a marketing manager looking to improve your ad metrics, this platform gives you both the creative firepower and the data to iterate fast. The AI generation feature is still in waitlist mode, but the core service — custom playable ads built by an experienced team — is available now.