Advertising

AppStance

AI-powered Apple Search Ads automation — bid management, keyword builder, and campaign optimization to scale ROAS and reduce CPA.

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appstance.com

Verified Free tier

Quick facts
What is it	AI-powered Apple Search Ads automation — bid management, keyword builder, and campaign optimization to scale ROAS and reduce CPA.
Pricing	Freemium — from $19/mo
Free tier	Yes
Platform	Web Application
Best for	Automating Apple Search Ads bid management, Tracking keyword rankings for app store optimization
Domain registered	2025

Data updated Aug. 1, 2026

What does AppStance do?

AppStance is a two-part platform designed specifically for iOS app developers and marketers. Its first component, AppStance Optimize, takes over the management of Apple Search Ads campaigns. It uses AI to automatically adjust bids and manage keywords 24/7, aiming to increase your return on ad spend (ROAS) while lowering cost per acquisition (CPA). The second component, AppStance Rank, is an App Store Optimization (ASO) toolkit. It lets you track keyword rankings for your app and your competitors, analyze keyword difficulty, and monitor global download scores and reviews.

What makes AppStance stand out is the combination of paid and organic growth tools in one place. The AI automation for Apple Ads is built to be hands-off, promising setup in under ten minutes. The ASO side offers a generous free tier for tracking 100 keywords, with paid plans scaling up. The platform also integrates with major mobile attribution partners like AppsFlyer and Adjust, allowing you to measure post-install performance directly.

This tool is a clear fit for app companies, indie developers, and mobile marketing teams who advertise on the Apple App Store. If you're tired of manually tweaking Apple Search Ads bids every day or want deeper insight into which keywords are driving organic installs, AppStance automates the former and provides data for the latter. It's for teams that want to scale their ad spend efficiently while also improving their app's visibility in search results.

Advertising Competitive analysis

#ai automation#apple-search-ads#aso#ios apps#keyword tracking#mobile marketing

Key features

What makes it stand out

AI-powered automation for Apple Search Ads bid and campaign management

Tracks ASO keywords and provides competitor intelligence

Integrates with post-install attribution tools like AppsFlyer and RevenueCat

Offers a free tier for tracking 100 keywords

Combines paid ad optimization and organic growth tools in one platform

Who is AppStance for?

Who benefits most from this tool

Automating Apple Search Ads bid management

Tracking keyword rankings for app store optimization

Analyzing competitor app store performance

Pricing

Free tier available — start without a credit card

FREE

Free

2 apps
100 keywords
5 competitors
Daily keyword rank tracking
Rank history visualization (14-day sparkline)
Search term traffic/popularity scores
Top Charts (Free, Grossing, Paid) by country & category
Chart rank history per app
Popular search terms with popularity scores
Metadata & CPP intelligence
App Explorer - search any app in the App Store
Keyword Explorer with top ranking apps
Keyword popularity & traffic metrics
Download & revenue index scores
Rating analytics (global & per-country)
New keyword suggestions: App metadata, Competitor metadata, App category

BASIC

$19.0/month

Everything in FREE, plus:

5 apps
1,000 keywords
30 competitors
Keyword difficulty scores
Keyword relevancy scores
AI keyword quick view & intelligence
AI app intelligence & context
AI dashboard performance summary
AI competitor landscape summary
Competitor intelligence (download/revenue/ratings per country)
Competitor country-level breakdowns
Keyword categorization
Keyword translation support
Apple Ads keywords by app (see competitor ad keywords)
Priority email support
New keyword suggestions: App metadata, Competitor metadata, App category, AI suggestions, Autocomplete, App ranked, Competitor ranked

PRO

$99.0/month

Everything in BASIC, plus:

10 apps
5,000 keywords
50 competitors
ASO AI — AI-Powered Metadata Builder
AI-generated titles, subtitles, keyword fields, descriptions
Multi-locale support (US, GB, DE, FR, JP, KR, etc.)
Keyword coverage analysis (% of tracked keywords in metadata)
Word validation against tracked keyword list
Generation history & session management
Ad keywords intelligence (tracked competitor ads)
Full ASA & ASO keyword synergy
New keyword suggestions: App metadata, Competitor metadata, App category, AI suggestions, Autocomplete, App ranked, Competitor ranked, Apple Ads tracked, Competitor ads
AI Optimization
AI bid optimization per keyword & ad group
Auto fine-tune AI for ROAS targets
Auto fine-tune AI for CPG (cost per goal) targets
Auto fine-tune AI for CPA targets
Multi-goal optimization (Revenue, Installs, Custom Events)
24/7 automated bid management
Keyword-level AI bid history & performance tracking
AI dashboard summary & performance insights
AI-powered optimization recommendations
Campaign Management
Create Standard campaign structures (Brand, Category, Discovery, Competitor)
Create Display campaign structures (Search Tabs, Product Pages)
Create Multi-Country campaign structures
Bulk add/enable keywords & negative keywords
Bulk disable keywords across ad groups
Move keywords between ad groups
Create & edit ad groups in bulk
Create & edit CPP (Custom Product Page) ads in bulk
Edit campaigns & ad group settings in bulk
Intelligence & Research
Impression share & competitive visibility analysis
New keyword discovery from search terms
Keyword builder with autocomplete suggestions
Keyword popularity & top ranking apps analysis
ASA & ASO Synergy — correlate paid installs and organic rankings
CPP Intelligence — keyword & metadata analysis
App Ad Keywords — keywords used in competitor ads
ASO keyword recommendations
Attribution & Insights
9 MMP integrations (AppsFlyer, RevenueCat, Adjust, Airbridge, Singular, Kochava, Adapty, Branch, Tenjin)
Custom/in-house attribution integrations
Cohort revenue attribution (D0, D1, D3, D7, D14, D30, D45, D60, D90)
Keyword-level revenue & goal attribution
CPP-level cohort revenue analytics
Brand vs non-brand performance analysis
Custom event tracking & conversion goals
Country-level performance breakdowns
Proactive Advisor
Auto remove irrelevant search terms from discovery campaigns
Campaigns limited by daily budgets
Top keywords with no goals
Top keywords with high cost per goal (CPG)
Top ad groups with no goals
Top keywords with no revenue
Top keywords with high CPA
Search terms classification
Duplicate keyword detection (Exact/Broad overlap)
Rank PRO Included
5,000 keywords / 10 apps / 50 competitors
ASO AI metadata builder
All Rank PRO features included

ENTERPRISE

Custom

Everything in PRO, plus:

Everything ASA channel managed
Campaign structure setup
Keyword research from millions of keywords
Monthly consultation with ASA experts
ASA close guidance and fine tuning
Slack/Email support — part of your team

Trust & presence

Domain Domain registered 2025

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