Commerce Vision
B2B ecommerce platform with ERP integration, sales order automation, and field CRM for wholesale and distribution
| What is it | B2B ecommerce platform with ERP integration, sales order automation, and field CRM for wholesale and distribution |
|---|---|
| Pricing | Contact for Pricing |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Best for | Managing online B2B sales with ERP sync, Automating purchase order processing |
Data updated Aug. 1, 2026
What does Commerce Vision do?
Commerce Vision is a suite of software tools built specifically for B2B commerce. It covers three main areas: an ecommerce storefront (CV ecommerce) that plugs into your existing ERP, a sales order automation tool called Lucy that processes orders from email and other sources, and a mobile CRM (Opmetrix) for field sales teams. The company has been around for over 20 years and focuses on Australian and New Zealand businesses, though it works with clients globally.
What makes Commerce Vision stand out is how tightly it integrates with back-end systems like ERP. Instead of patching together separate tools, you get a package that connects online orders, in-field sales data, and automated order entry into one workflow. Lucy, for example, can pull orders out of emails and PDFs and feed them straight into your system without manual data entry. Opmetrix gives field reps a way to check inventory, take orders, and capture merchandising data on the go. All three products share the same data so pricing, stock levels, and customer info are consistent.
The tool is best suited for wholesalers, distributors, and manufacturers who have complex pricing, large product catalogs, and customers that order in multiple ways — online, via email, or through a sales rep. If your business already runs on an ERP like SAP, Oracle, or NetSuite, Commerce Vision is designed to slot in without requiring a full system overhaul. It's not a flashy AI tool; it's a pragmatic, business-focused ecommerce stack that prioritizes reliability and integration over hype.
Key features
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