Samu

Samu is an AI-powered sales analysis tool that helps sales teams understand what happens in their customer interactions. It connects to video call platforms like Google Meet and Microsoft Teams, as well as WhatsApp, to record, transcribe, and analyze conversations. The system automatically extracts specific information mentioned during calls—such as company size, budget discussions, or competitor names—and pushes this data directly to CRMs like HubSpot, Salesforce, and Pipedrive. This eliminates manual note-taking and ensures nothing important gets lost after meetings.

What sets Samu apart is its focus on sales-specific analytics. It doesn't just transcribe calls; it analyzes them against customizable sales frameworks like SPICED, BANT, or Sandler to generate a quality score for each interaction. Managers can see how well their team follows sales playbooks, identify coaching opportunities, and track performance metrics over time. The system also creates automatic meeting summaries, notes, and follow-up tasks that sync with your CRM, keeping everyone aligned without extra administrative work.

Sales managers and team leaders in B2B environments benefit most from Samu, particularly those looking to improve close rates, shorten sales cycles, and replicate the success of their top performers. By providing concrete data from real customer conversations—rather than relying on self-reported notes or opinions—Samu helps teams train more effectively, stay on top of opportunities, and ultimately drive more revenue. The tool offers a 10-day free trial and integrates seamlessly with popular sales and communication platforms.