Stats Perform

Wordsmith by Automated Insights is a natural language generation tool that turns structured sports data into readable, contextual narratives. It pulls from Stats Perform's Opta database—the world's deepest sports data repository—to automatically produce pre-game previews, live match insights, and post-game recaps. The tool also generates player bios that update as the season progresses, and it supports multiple languages, making it useful for global sports coverage. Essentially, it takes the raw numbers and statistics from a game and writes them up like a human reporter would, but at machine speed and scale.

The system works by combining Opta data with proprietary AI models to create low-latency updates during live matches, including key event context for goals, substitutions, and other milestones. For post-game content, it uses advanced metrics like expected goals (xG) to provide deeper analysis than a simple score recap. The tool is designed to be flexible—content can be deployed as push notifications, supplement broadcast commentary, or fill ad inventory on sports media sites. Wordsmith by Automated Insights is particularly good at handling repetitive, data-heavy writing tasks that would be too time-consuming for human writers.

This tool is best suited for sports media companies, broadcasters, and sportsbooks that need to produce large volumes of timely, accurate written content. Use cases include populating game preview sections on websites, sending live match alerts to fans, and generating automated betting insights that help bettors understand player performance against specific opponents. If your organization covers hundreds of games across multiple leagues and languages, Wordsmith by Automated Insights can save significant time and resources while maintaining a consistent voice.