Imagine That

Imagine That's Flight Deck is a web-based tool designed to streamline the creation of short-form video ads. You start by writing a campaign brief that includes details about your product, target audience, offer, and tone. The tool then uses this information to generate a scene-by-scene storyboard and an AI-directed first cut of the video. The entire process, from the initial idea to a publishable draft, happens in a single browser-based workflow, eliminating the need for multiple separate applications or desktop software.

The system structures the entire creative process around your initial brief. It produces storyboards complete with hooks, key beats, and cut points. You then move to an in-browser editor to refine the draft, lock in a final 'hero' version, and export multiple variants for testing on different ad platforms. This integrated approach is built specifically for creating performance-focused content quickly.

This tool is a strong fit for founders, small in-house creative teams, and agencies, particularly those in the Direct-to-Consumer (DTC) space. It's for teams that need to produce a high volume of short-form ads consistently and want to move from an idea to a finished, testable asset without switching between different tools. It addresses the specific pain point of turning a marketing idea into a structured, editable video draft ready for publication.