Fivetran
Automated data pipeline platform — syncs data from 700+ sources to your data warehouse or lake.
| What is it | Automated data pipeline platform — syncs data from 700+ sources to your data warehouse or lake. |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Workato |
| Best for | Centralizing marketing data from Salesforce and Google Ads for analysis, Syncing financial data from ERP systems to a data warehouse |
| Domain registered | 2012 |
Data updated Aug. 1, 2026
What does Fivetran do?
Fivetran is a data integration platform that automatically moves information from your business applications, databases, and files into a central data warehouse or lake. It handles the entire process of extracting, transforming, and loading (ETL) data, so you don't have to build and maintain these pipelines yourself. The system continuously syncs data from sources like Salesforce, Shopify, and PostgreSQL, ensuring your central data store is always up to date.
The platform stands out through its fully managed, hands-off approach. Once you set up a connection to a source like Google Ads or SAP ERP, Fivetran takes over, automatically handling schema changes and API updates. It offers over 700 pre-built, standardized connectors, which means you can connect to most popular business tools without any custom coding. The data is delivered in a consistent, analysis-ready format.
This tool is a major time-saver for data engineers and analytics teams at companies that rely on data from multiple systems. It's used to power business intelligence dashboards, feed machine learning models, and ensure that operational systems have access to clean, timely data. Teams that want to avoid the hassle of building and maintaining their own data pipelines will find the most value here.
Key features
What makes it stand outWho is Fivetran for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 5,000 monthly model runs
- 3,500 monthly active rows activations
- 500,000 monthly active rows connections
- Access Standard Plan features, free up to the limits
Standard
- Unlimited users
- 15-minute syncs
- 700+ fully managed connectors
- 200+ fully managed activation destinations
- Integration for dbt CoreTM
- Role-based access control
- Access to Fivetran REST API
- Access to SSH tunnels for encryption
Enterprise
Everything in Standard, plus:
- 1-minute syncs
- Fivetran Activations' Audience Hub
- Enterprise database connectors
- Custom roles
- VPN tunnels (annual contract only)
- SCIM/user provisioning
- Pick any cloud provider (GCP, AWS, Azure)
- Hybrid deployment option
Business Critical
Everything in Enterprise, plus:
- Customer-managed keys for encryption
- PCI DSS Level 1 certification
- Private networking options
Trust & presence
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