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Haus

AI-powered marketing platform that measures the true impact of ads with controlled experiments.

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haus.io
Verified ~1.8k monthly visits
What is it AI-powered marketing platform that measures the true impact of ads with controlled experiments.
Pricing Contact for Pricing
Free tier No
Platform Web Application
Best for measuring the true ROI of marketing campaigns, optimizing multi-million dollar ad budgets
Domain registered 2012

Data updated Aug. 1, 2026

What does Haus do?

Haus is an AI-powered platform that helps companies measure the real impact of their marketing dollars. It uses controlled experiments to determine which ads actually drive sales, rather than just tracking clicks or views. The core method involves splitting geographic regions into test groups—some see the ads, others don't—and comparing the results to see the true incremental effect of marketing campaigns.

What makes Haus stand out is its focus on causal measurement rather than correlation. The platform includes an AI Copilot that helps design and optimize these experiments from start to finish. It offers three main products: Incrementality Experiments for on-demand testing, Causal Attribution for daily reporting on what's working, and Causal MMM (Marketing Mix Modeling) that uses experiment data to plan future media spend. The system analyzes over $30 billion in ad spend each year for major brands.

This tool is most valuable for established companies with substantial marketing budgets who need to justify their spending. Marketing teams at brands like FanDuel, Dyson, and Wayfair use Haus to move beyond vanity metrics and understand which channels genuinely drive business growth. It's particularly useful for companies making major media allocation decisions or those struggling to prove marketing's contribution to revenue.

AdvertisingAI Marketing
#ad spend optimization#ai copilot#causal-attribution#geo-experiments#incrementality-measurement#marketing analytics#marketing-science

Key features

What makes it stand out
01
AI Copilot designs and optimizes marketing experiments
02
Causal Attribution provides daily incrementality reporting
03
Causal MMM models plan media spend based on experiment data
04
Geo-split experiments compare ad-exposed vs. holdout groups
05
Platform analyzes over $30B in ad spend annually

Who is Haus for?

Who benefits most from this tool
measuring the true ROI of marketing campaigns
optimizing multi-million dollar ad budgets
planning media spend with data-driven confidence

Pricing

Basics

Custom
  • Self-serve, intuitive platform
  • Run geo-based tests on major ad platforms (e.g., Meta, Google, TikTok) in the US
  • Measure the incremental revenue and orders your marketing drives via Shopify and Amazon
  • Fully-guided onboarding
  • Responsive customer support
  • Ad platforms
  • Shopify and Amazon

Core

Custom

Everything in Basics, plus:

  • Measure impact on custom business metrics (e.g., LTV, new vs. returning customers)
  • Understand the full impact of your marketing across channels
  • International testing
  • Dedicated Measurement Strategist to help prioritize experiments and interpret results
  • Access to Data Science Team to answer questions
  • Data Warehouse support (e.g., Snowflake, BigQuery)
  • Partner Benefits Program

Plus

Custom

Everything in Core, plus:

  • Test harder-to-measure channels like influencers, podcasts, OOH, and TV
  • Get more frequent experiment readouts to make decisions sooner
  • Media Mix Modeling built on your experiments to evaluate your full channel mix
  • Scenario planning to simulate budget shifts and seasonality
  • MMM Specialist
  • Priority access to new products and features

Enterprise

Custom
  • Run portfolio-level tests across brands and regions
  • Advanced experiment design support for complex use cases
  • Unified measurement framework for hard-to-measure campaigns
  • Experiment-grounded Media Mix Modeling with scenario planning available
  • Embedded Measurement Strategist
  • Dedicated Data Scientist
  • MMM Specialist available
  • Exclusive access to R&D team for custom tools and solutions

Trust & presence

Domain Domain registered 2012

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