Foreplay

Foreplay is a specialized workflow platform built for social media advertising teams. It tackles the entire ad creation process, from the initial spark of inspiration to the final performance report. The tool helps you save ads from platforms like Meta, TikTok, and LinkedIn, analyze what makes them successful, and turn those insights into clear creative briefs and reports. It's designed to replace a messy collection of group chats, spreadsheets, and disconnected tools with a single, organized system.

The platform is built around several core modules. The 'Swipe File' lets you save and organize ads from anywhere. 'Spyder' automatically tracks competitor ads from public ad libraries 24/7. 'Discovery' is a smart search engine for finding ad inspiration, while 'Lens' provides analytics to understand which of your own creatives are working and why. Finally, 'Briefs' helps you build production-ready creative briefs from your research. A free Chrome extension is the starting point for most users to begin collecting ads.

This tool is a clear fit for performance marketing agencies, in-house social ad teams, and freelance media buyers. It's for anyone tired of the guesswork in ad creative. Use cases include building client moodboards and reports, reverse-engineering competitor strategies, analyzing A/B test results to find winning patterns, and creating structured briefs that clearly communicate creative direction to video editors and designers.