Metricool
Social media management tool — plan, schedule, analyze, and manage all your social channels from one dashboard
| What is it | Social media management tool — plan, schedule, analyze, and manage all your social channels from one dashboard |
|---|---|
| Pricing | Freemium — from $25/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, Make, Zapier |
| Best for | scheduling social media content across multiple platforms, analyzing social media performance and competitor tracking |
| Domain registered | 2015 |
Data updated Aug. 1, 2026
What does Metricool do?
Metricool is a comprehensive social media management platform that brings together planning, scheduling, analytics, and team collaboration in one workspace. The tool allows users to manage multiple social media accounts from a single dashboard, eliminating the need to switch between different platforms. Users can schedule posts, track performance metrics, respond to comments and messages, and manage advertising campaigns across networks like Instagram, Facebook, Twitter, TikTok, and more.
The platform stands out with its intuitive drag-and-drop calendar for content planning, automated reporting features, and AI-powered assistant that helps generate content ideas. Metricool provides analytics that show how social channels are performing over time and includes competitor tracking capabilities. The tool also offers smartlink functionality for creating customizable link-in-bio pages and manages Google, Facebook, and TikTok ads from a unified interface.
Social media managers, marketing teams, and business owners benefit most from Metricool's all-in-one approach to social media management. It's particularly useful for those managing multiple client accounts or businesses with a strong social media presence who need to streamline their workflow and save time on routine tasks like scheduling and reporting.
Key features
What makes it stand outWho is Metricool for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 1 brands
- 20 monthly posts
- 30 analytics history
- 5 competitor profiles
- Manage 1 brand
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
Everything in Free, plus:
- 10 brands
- 100 competitors
- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- Access to Twitter/X add-on
- LinkedIn connection
- Reporting tools
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Google Drive and Canva integration
Advanced
Everything in Starter, plus:
- 50 brands
- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Full Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
Everything in Advanced, plus:
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Trust & presence
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