English
Marketing — Other

Callrail

Call tracking software that connects phone calls, texts, and forms to your marketing campaigns to show what drives revenue.

Visit Website
callrail.com
Verified API available Works with Integrately · Make · n8n · Zapier ~14k monthly visits
What is it Call tracking software that connects phone calls, texts, and forms to your marketing campaigns to show what drives revenue.
Pricing Paid — from $50/mo
Free tier No
Platform Web Application
API Yes
Works with Integrately, Make, n8n, Zapier
Best for measuring which marketing campaigns drive phone calls, automating lead qualification and appointment booking from calls
Domain registered 2011

Data updated Aug. 1, 2026

What does Callrail do?

CallRail is a platform that helps businesses understand which of their marketing efforts are actually generating leads and sales. It does this by tracking phone calls, text messages, and web forms, then tying each one back to the specific ad, search keyword, or website page that prompted the contact. You get a dashboard that shows you, for example, that 45% of your calls came from a Google Ads campaign, letting you see exactly where your marketing budget is working.

How it works is by providing unique phone numbers for different campaigns. When someone calls a number you've placed on a specific ad, CallRail logs it, records the call, and can even transcribe it. The platform also includes AI features like Voice Assist, which can answer calls 24/7 to qualify leads and book appointments. It stands out by focusing on the complete journey from ad click to customer conversation, offering tools like conversation intelligence to surface buying signals and prioritize the hottest leads.

This tool is a solid fit for marketing agencies and businesses that rely on phone calls for sales, like home services, healthcare, or legal firms. A local plumbing company can use it to see if their Facebook ads or Google Business Profile listings bring in more service calls. Marketing agencies use it to prove ROI to their clients by demonstrating which campaigns generated actual customer conversations, not just clicks. It connects with over 50 other tools like Salesforce, HubSpot, and Slack, so the lead data flows directly into your existing workflow.

Marketing — Other
#ai phone agent#call-tracking#conversation intelligence#crm integration#lead generation#marketing analytics#roi-measurement

Key features

What makes it stand out
01
Tracks calls, texts, and forms to specific marketing campaigns
02
AI-powered Voice Assist answers and qualifies leads 24/7
03
Analyzes call transcripts to surface buying signals and intent
04
Integrates with 50+ platforms including CRMs and ad tools
05
Provides call recording and transcription for quality and training

Who is Callrail for?

Who benefits most from this tool
measuring which marketing campaigns drive phone calls
automating lead qualification and appointment booking from calls
analyzing call transcripts to improve sales conversations

Pricing

Lead Tracking

$50.0/month
  • 250 local minutes
  • 5 local numbers
  • 25 text messages
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95.0/month

Everything in Lead Tracking, plus:

  • 250 local minutes
  • 5 local numbers
  • 25 text messages
  • 1,000 form submissions
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150.0/month

Everything in Lead Tracking, plus:

  • 250 local minutes
  • 5 local numbers
  • 25 text messages
  • 10,000 analysis minutes
  • Call transcripts
  • Keyword analysis
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195.0/month

Everything in Lead Tracking, plus:

  • 250 local minutes
  • 5 local numbers
  • 25 text messages
  • 10,000 analysis minutes
  • 1,000 form submissions
  • Form tracking & attribution
  • Custom form builder
  • Call transcripts
  • Keyword analysis
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools
Save 10% with annual billing

Trust & presence

Search presence Top 10k site
Domain Domain registered 2011

Gallery

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Pricing page

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