Lower Street

Lower Street is a podcast production agency that helps companies create, launch, and grow branded podcasts. They act as a full-service partner, handling the entire process from initial concept and strategic development to recording, editing, and promotion. The goal is to build story-driven, human-first shows that a target audience wants to listen to, moving beyond standard business interview formats to create engaging content that aligns with a company's brand and business objectives.

The agency's approach is research-driven, focusing on strategy, development, creation, and production tailored to each client. Their services include crafting the podcast concept, providing gear and training, managing guest outreach and preparation, and handling high-end post-production for both audio and video. They also manage the launch and ongoing growth of the show through PR, paid promotion, and platform optimization, aiming to build a loyal listener base.

This service is for companies and brands ready to invest in a professional podcast as a core part of their marketing and communication strategy. It benefits businesses that want to establish thought leadership, strengthen their brand positioning, and connect with an audience—be it customers, partners, or internal teams—without having to build an in-house production team. Real-world use cases include launching a new show to reach senior executives, rebranding an existing podcast to drive revenue, or expanding an audio show into a video format for platforms like YouTube.