Forward

Forward is an AI engineer you ship with your API. When a customer signs up, they run one command pointed at their own repository — Forward reads their code, installs your product where it belongs, runs tests, and opens a pull request. The customer just reviews and merges. No reading docs, no figuring out where the SDK fits, no debugging integration errors.

The tool works by first connecting to your docs and API to automatically generate an integration layer. You then show it three integrations you're proud of, and it learns your patterns and playbooks. When a customer runs the installer, Forward operates on a branch (never main), gates everything on the build and a real test, and runs in an isolated sandbox. Nothing ships without an explicit merge. This approach turns a multi-step, error-prone process into a single command.

Forward is built for SaaS vendors with APIs — analytics, payments, auth, messaging, observability — who want every signup to succeed on day one. It's especially useful for developer experience teams and product engineers who want to eliminate the biggest drop-off point in the customer journey: the integration step. Instead of losing users between "signed up" and "it works," Forward makes the integration feel like it happens by itself.