Gravity Forms
WordPress form builder — drag-and-drop to create custom forms, collect payments, and automate workflows
| What is it | WordPress form builder — drag-and-drop to create custom forms, collect payments, and automate workflows |
|---|---|
| Pricing | Paid |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | IFTTT, Integrately, Make, n8n, Workato, Zapier |
| Best for | building contact forms, collecting payments |
| Domain registered | 2009 |
Data updated Aug. 1, 2026
What does Gravity Forms do?
Gravity Forms is a WordPress plugin that lets you build custom forms without writing code. You drag and drop fields onto a canvas, set up conditional logic, and embed the form on your site. It handles everything from simple contact forms to multi-page surveys, payment forms, and user registration flows. The plugin includes over 30 field types — text, email, file upload, signature, credit card, and more — and supports multi-column layouts for compact designs.
What sets Gravity Forms apart is its depth. You can configure conditional logic to show or hide fields based on previous answers, route submissions to different email addresses, and connect to third-party services like HubSpot, Mailchimp, Stripe, and Zapier. The form builder is fully visual — you see changes in real time, and no HTML or CSS knowledge is required. Accessibility is built in: forms are WCAG 2.1AA compliant with proper ARIA labels and keyboard navigation. The plugin also includes a library of pre-built templates to get started quickly.
Gravity Forms is best suited for WordPress site owners who need more than a basic contact form. Web designers use it to build registration systems, e-commerce checkout flows, and lead generation tools for clients. Small business owners rely on it to collect payments, manage event registrations, and automate follow-ups. It's a straightforward, reliable tool that does one thing well — form building — and does it with enough flexibility to handle complex workflows.
Key features
What makes it stand outWho is Gravity Forms for?
Who benefits most from this toolPricing
Basic License
- 1 sites
- Standard support
- 1 Site
- Standard Support
- HubSpot Add-On
- Mailchimp Add-On
- ActiveCampaign Add-On
- Campaign Monitor Add-On
Pro License
- 3 sites
- Standard support
- 3 Sites
- Standard Support
- Stripe Add-On
- Dropbox Add-On
- Square Add-On
- Zapier Add-On
- Trello Add-On
Elite License
- unlimited sites
- Priority support
- Unlimited Sites
- Priority Support
- WordPress Multisite
- User Registration Add-On
- Conversational Forms
- Partial Entries Add-On
- Polls Add-On
- Signature Add-On
- Survey Add-On
Trust & presence
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