Asus
Computer hardware manufacturer — laptops, desktops, components, and networking gear
| What is it | Computer hardware manufacturer — laptops, desktops, components, and networking gear |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| Works with | IFTTT |
| Best for | purchasing a new laptop, upgrading a desktop PC |
| Domain registered | 1995 |
Data updated Aug. 1, 2026
What does Asus do?
Asus is a major computer hardware manufacturer that sells laptops, desktops, components, and networking gear. The company's product lineup includes the Zenbook series of thin-and-light laptops, the ROG (Republic of Gamers) line for gaming, the ProArt series for creative professionals, and the ExpertBook and ExpertCenter lines for business users. Asus also produces motherboards, graphics cards, monitors, routers, and mini PCs like the NUC. The website serves as a catalog and storefront for all these products, with detailed specs, support pages, and promotional campaigns.
Asus has recently emphasized AI capabilities in its newer laptops, particularly those certified as Copilot+ PCs. These models integrate neural processing units (NPUs) to accelerate AI tasks like real-time video effects, voice recognition, and image generation. The company also offers software utilities like ASUS AI Noise-Canceling and AI-powered camera adjustments. However, the core business remains hardware manufacturing and sales. The website provides product comparisons, driver downloads, warranty registration, and customer support.
The primary audience is consumers looking for personal computers, gamers seeking high-performance hardware, and businesses needing reliable workstations and IT infrastructure. Real-world use cases include buying a laptop for school or work, building a custom gaming desktop, outfitting an office with business-class PCs, or upgrading a home network to WiFi 7. Asus competes with other PC makers like Dell, HP, Lenovo, and Acer, and its products are available through retail channels worldwide.
Key features
What makes it stand outWho is Asus for?
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