Badger Maps
Route planner & field sales app — plan routes with up to 120 stops, map territories, and sync with CRM from your phone.
| What is it | Route planner & field sales app — plan routes with up to 120 stops, map territories, and sync with CRM from your phone. |
|---|---|
| Pricing | Paid — from $69/mo |
| Free tier | No |
| Platform | Mobile App |
| API | Yes |
| Works with | n8n |
| Best for | planning daily sales routes to maximize customer visits, mapping and balancing sales territories |
| Domain registered | 2012 |
Data updated Aug. 1, 2026
What does Badger Maps do?
Badger Maps is a route planning and field sales app built for outside sales reps who spend their days on the road. It combines a route optimizer with a map-based CRM front-end, letting you plan up to 120 stops per day, visualize customer data on an interactive map, and sync everything back to your CRM. The app also includes lead generation tools, automated mileage tracking, and territory alignment features — all designed to cut driving time and boost face-to-face selling time.
Here's how it works: you import your accounts (from Salesforce, HubSpot, Excel, or a dozen other sources) and see them plotted on a map. Badger then calculates the most efficient route for the day, which you can save and share. When you check in at a stop, customizable forms capture visit details and automatically populate the right fields in your CRM. The app also offers AI features like voice-to-CRM for hands-free data entry and AI-powered follow-up reminders. You can filter and colorize accounts by sales stage, business type, or any custom metric, making it easy to spot high-priority leads at a glance.
Badger Maps is most useful for field sales teams who need to cover large territories efficiently — think medical device reps, wholesale distributors, or construction material suppliers. Managers get real-time visibility into rep activity and can use the territory alignment tool to create balanced regions. The 14-day free trial lets you test it with your own data, and the 90-day money-back guarantee reduces risk. It's a practical tool that tackles the core pain point of field sales: too much windshield time and not enough selling.
Key features
What makes it stand outWho is Badger Maps for?
Who benefits most from this toolPricing
Business
- Standard CRM integration: 2-way, native, real time
- AI features: AI route planner, email automations, voice-to-crm
- Up to 2,000 records/accounts per license (unlimited records for CRM integrated users)
- Lead generation (unlimited searches; view up to 20 new leads on the map at a time)
- Automated, customizable forms, connected to your CRM
- Automated activity/call reports & analytics
- Phone & chat support
- Sales mapping & route planner
- Route optimization with up to 120 stops
- Native mobile apps on Android & iOS
- Mobile front-end for all the leading CRMs
- Unlimited CRM records
- AI-powered customer visit recommendations
- Customized data set-up
- Talk-to-text notes with photos (iPhone, Android, Windows)
- Follow-up reminders
- Mileage tracking & reports
- Manager view & team hierarchies with roles & permissions
- Account assignment & reassignment
- Personalized 1:1 & team training
- API/Developer key access
Enterprise
Everything in Business, plus:
- Advanced CRM integration
- Up to 10,000 records/accounts per license (unlimited records for CRM integrated users)
- Enhanced lead generation (unlimited searches; view up to 60 new leads on the map at a time)
- Customizable forms with conditional fields
- Location & time stamped activity reports
- Dedicated account manager & support
- SSO with SCIM support
- HIPAA compliance & support
Trust & presence
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