Big Cartel
Online store builder for artists and small businesses — set up a shop and start selling, with plans starting at $0.
| What is it | Online store builder for artists and small businesses — set up a shop and start selling, with plans starting at $0. |
|---|---|
| Pricing | Freemium — from $15/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Make, n8n |
| Best for | selling handmade jewelry or art online, offering digital downloads like templates or music |
| Domain registered | 2005 |
Data updated Aug. 1, 2026
What does Big Cartel do?
Big Cartel is an online store builder built for artists, makers, and small businesses who want to sell their work without the complexity of larger e-commerce platforms. You pick a template, add your products, set up shipping and payments, and start selling. Plans start at $0, so there is no upfront cost to get a store live. The platform supports physical goods, digital downloads, and print-on-demand — meaning you can sell anything from handmade jewelry to design templates to band merch.
Setting up a store takes four steps. First, choose a customizable design template — no coding required. Then add your products, either by creating new listings or importing from Shopify, Etsy, or Squarespace. After that, configure shipping, payment options, and design details. Finally, promote your shop by connecting it to Instagram, Facebook, and Google Shopping. Big Cartel also includes tools for running discounts, scheduling product drops, and offering exclusive access. Payment processing covers cards, digital wallets, Venmo, and PayPal. The company emphasizes straightforward pricing with no hidden fees and offers customer support from real people, not chatbots.
Big Cartel is best suited for independent creators — bands selling merch, jewelry makers, printmakers, ceramicists, painters, illustrators, photographers, and publishers. It is also a good fit for entrepreneurs who want a simple, low-cost way to sell online without dealing with the complexity of platforms like Shopify or WooCommerce. If you need a basic storefront to sell a small number of products and want to keep more of your earnings, Big Cartel is worth a look.
Key features
What makes it stand outWho is Big Cartel for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardGold
- 5 products
- Accept payment online
- Free mobile-friendly shop template
- Basic sales reporting
- No Big Cartel transaction fees
- List up to 5 physical products
Platinum
Everything in Gold, plus:
- 50 products
- Support for custom domains
- List up to 50 physical products
- Sell digital goods and services
- Promote with discount codes
- Print shipping labels and track orders
- Customize your shop design
- Room to grow your catalog
Diamond
Everything in Platinum, plus:
- 500 products
- Recover abandoned carts
- List up to 500 physical products
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
Trust & presence
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