Keap
All-in-one CRM and marketing automation for small businesses — manage contacts, automate follow-ups, and track sales.
| What is it | All-in-one CRM and marketing automation for small businesses — manage contacts, automate follow-ups, and track sales. |
|---|---|
| Pricing | Paid — from $299/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | n8n, Zapier |
| Best for | automating lead follow-ups, managing customer relationships |
| Domain registered | 2002 |
Data updated Aug. 1, 2026
What does Keap do?
Keap is a marketing and sales automation platform built for small businesses. It combines a contact manager (CRM), email and text marketing, landing pages, appointment scheduling, invoicing, and reporting into one web-based tool. The idea is simple: instead of manually following up with every lead and juggling spreadsheets, you set up automated workflows that handle the repetitive stuff. Keap has been around for over 20 years and is used by more than 200,000 businesses.
The heart of Keap is its drag-and-drop automation builder. You create sequences that trigger actions — like sending a welcome email when someone fills out a form, moving a lead through a sales pipeline, or sending a payment reminder after an invoice is sent. It also includes a traditional CRM where you can store contacts, track interactions, and score leads based on behavior. Other features include landing pages for lead capture, email marketing (broadcasts and automated sequences), text marketing, appointment booking, and built-in payment processing. Keap offers integrations with many popular apps and has a developer API for custom connections.
Keap is best suited for small business owners, solopreneurs, and service providers who want to systematize their sales and marketing without hiring a tech team. Typical use cases include automating follow-ups after a free consultation, nurturing leads with a drip email campaign, and sending invoices automatically when a project is completed. It's not a lightweight tool — there’s a learning curve — but for businesses ready to move beyond spreadsheets and manual outreach, Keap provides a solid all-in-one solution.
Key features
What makes it stand outWho is Keap for?
Who benefits most from this toolPricing
Keap
- Customer relationship management (CRM)
- Email marketing
- Sales pipeline
- Appointment scheduler
- Invoices
Trust & presence
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