Lob
Direct mail automation platform — build, route, print, and send physical mail via API and dashboard
| What is it | Direct mail automation platform — build, route, print, and send physical mail via API and dashboard |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, Make, Zapier |
| Best for | sending automated direct mail for customer retention and acquisition, meeting regulatory compliance for physical mail (HIPAA, GDPR) |
| Domain registered | 1995 |
Data updated Aug. 1, 2026
What does Lob do?
Lob is a direct mail automation platform that lets businesses send physical mail at scale. It combines campaign management tools with a set of APIs and a nationwide print delivery network. Instead of manually printing, stuffing, and mailing letters or postcards, you can build automated workflows that trigger mail pieces based on customer actions or schedules. Lob handles the production and routing, so your mail gets to recipients faster and more predictably.
What makes Lob different is its Postal IQ routing intelligence. When you send a piece of mail, Postal IQ calculates the most efficient entry point into the USPS network for each individual piece, reducing transit time and stabilizing postage costs. Lob also operates a Print Delivery Network — a group of local print facilities that produce mail near its final destination, which cuts down on shipping time and cost for high-volume campaigns. The platform supports personalization and segmentation, so you can tailor each piece based on customer data. You can track every mail piece from production to delivery through the dashboard or API.
Lob is designed for teams that manage complex direct mail at scale — think healthcare providers sending appointment reminders, financial institutions delivering statements, or marketing teams running retention campaigns. It supports major compliance standards like HIPAA, GDPR, and CCPA, making it a fit for regulated industries. For companies that need to send high volumes of mail reliably, Lob replaces fragmented manual processes with a single automated system.
Key features
What makes it stand outWho is Lob for?
Who benefits most from this toolTrust & presence
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