Lofty
AI-powered real estate platform that automates lead capture, follow-ups, and appointment booking for agents, teams, and brokers.
| What is it | AI-powered real estate platform that automates lead capture, follow-ups, and appointment booking for agents, teams, and brokers. |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, Zapier |
| Best for | automating lead follow-ups and appointment scheduling, managing client relationships and transactions |
| Domain registered | 1994 |
Data updated Aug. 1, 2026
What does Lofty do?
Lofty is an AI-powered platform built specifically for real estate professionals. It combines a CRM, IDX website, marketing automation, and mobile app into one system. The core pitch is simple: Lofty's AI agents handle the busy work—lead capture, follow-ups, call prep, notes, and content creation—so agents can focus on closing deals. The platform claims to save users over 3 hours per day and replace multiple separate tools and services.
What makes Lofty stand out is its "agentic AI" approach. Instead of just organizing leads, the AI takes action autonomously. It engages leads, books appointments, and runs marketing "Smart Plans" without needing constant human input. The platform also includes a purpose-built CRM, a mobile app for on-the-go access, and automation tools that let users build custom AI workflows in minutes. Lofty targets three tiers: individual agents, teams, and brokerages, with features tailored to each group's needs.
The platform is best suited for real estate agents, team leaders, and brokers who want to reduce manual work and scale their business. It's particularly useful for agents tired of juggling disconnected tools—Lofty replaces separate CRM, email, calendar, task management, and marketing systems with one AI-driven platform. The testimonials on the site highlight agents who have automated their entire lead generation and follow-up process, freeing up time to focus on high-value activities like showings and negotiations.
Key features
What makes it stand outWho is Lofty for?
Who benefits most from this toolTrust & presence
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