Sendy
Self-hosted email newsletter platform – one-time fee, uses Amazon SES for $1 per 10k emails
| What is it | Self-hosted email newsletter platform – one-time fee, uses Amazon SES for $1 per 10k emails |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, Make, n8n, Zapier |
| Best for | sending bulk newsletters to subscribers, automating email drip campaigns |
| Domain registered | 2012 |
Data updated Aug. 1, 2026
What does Sendy do?
Sendy is a self-hosted email newsletter platform that breaks the cycle of rising monthly fees. Instead of paying per subscriber, you buy a one-time license and send emails through Amazon Simple Email Service (SES) for roughly $1 per 10,000 emails. No lock-in, no surprises — just a PHP app you install on your own server and connect to your Amazon SES or other SMTP provider. The pricing model is straightforward: $69 for the software, then only what Amazon charges for delivery.
The platform includes a drag-and-drop email editor that also lets you switch to a WYSIWYG or raw HTML view. You can create autoresponder sequences, segment your lists with custom fields, and set up rules and webhooks to automate actions like notifying you when a campaign starts. Sendy's reports show opens, clicks, bounces, complaints, and subscriber locations on a map. An optional AI assistant can generate newsletter drafts, write subject lines, and turn campaign data into plain-English insights — but it's not required to use the tool.
Sendy is best for anyone who sends regular newsletters and wants predictable, low costs — especially small business owners, content creators, and agencies managing multiple client brands. It handles bounce and complaint handling automatically, supports custom domains for branded links, and integrates with Zapier and thousands of apps. If you're comfortable installing a PHP application on your own server, Sendy gives you full control without the monthly overhead.
Key features
What makes it stand outWho is Sendy for?
Who benefits most from this toolTrust & presence
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