Upfirst

AI receptionist that answers calls, takes messages, and books appointments 24/7

Verified Works with Zapier ~2.9k monthly visits
Quick facts
What is it AI receptionist that answers calls, takes messages, and books appointments 24/7
Pricing Paid — from $24.95/mo
Free tier No
Platform Web Application
Works with Zapier
Best for answering customer calls after hours or during busy periods, booking appointments automatically without human involvement
Domain registered 2024

Data updated Aug. 1, 2026

What does Upfirst do?

Upfirst is an AI-powered phone answering service for small businesses. It acts as a virtual receptionist that picks up every call, even when you're busy or closed. The AI answers questions, takes messages, books appointments, and transfers calls to the right person — all without hold music or voicemail. You train the AI with common questions and answers relevant to your business, and it handles those conversations naturally. It can collect caller information and send you summaries by text or email. If a caller needs to speak to a human, the system routes the call to you or a team member. Upfirst also filters out spam calls and works around the clock. Setup takes about ten minutes and costs $24.95 per month — a fraction of what traditional answering services charge. Small business owners in fields like veterinary care, legal, medical, home services, and retail use Upfirst to avoid missed calls and lost leads. Instead of paying hundreds or thousands for a human answering service, they get reliable AI coverage that adapts to their business. The service is especially useful for solo practitioners, small teams, and anyone who needs phone support after hours.

#ai phone answering#ai voice#appointment booking#call routing#customer service#message-taking#small business#virtual receptionist

Key features

What makes it stand out
01
Answers every call 24/7 so you never miss a lead or customer inquiry
02
Takes detailed messages and sends them via text or email instantly
03
Answers common questions based on answers you teach it
04
Books appointments automatically by sharing a calendar link or asking for preferred times
05
Routes calls to you or team members when human intervention is needed

Who is Upfirst for?

Who benefits most from this tool
answering customer calls after hours or during busy periods
booking appointments automatically without human involvement
taking accurate messages when staff is unavailable

Pricing

Starter

$24.95/month
$20.0/month billed yearly
  • 30 included calls
  • 1.5 additional call price
  • 24/7 answering
  • Instant call summaries
  • Call recordings & transcription
  • Call transfers
  • Appointment scheduling
  • In-call texting
  • Spam blocking
  • Zapier integration
  • 35+ languages
  • Memory

Premium

$59.95/month
$48.0/month billed yearly
  • 90 included calls
  • 1 additional call price
  • 24/7 answering
  • Instant call summaries
  • Call recordings & transcription
  • Call transfers
  • Appointment scheduling
  • In-call texting
  • Spam blocking
  • Zapier integration
  • 35+ languages
  • Memory

Pro

$159.95/month
$128.0/month billed yearly
  • 300 included calls
  • 0.75 additional call price
  • 24/7 answering
  • Instant call summaries
  • Call recordings & transcription
  • Call transfers
  • Appointment scheduling
  • In-call texting
  • Spam blocking
  • Zapier integration
  • 35+ languages
  • Memory
  • White-glove onboarding
  • Custom integrations

Scale

$299.0/month
$240.0/month billed yearly
  • 600 included calls
  • 0.7 additional call price
  • 24/7 answering
  • Instant call summaries
  • Call recordings & transcription
  • Call transfers
  • Appointment scheduling
  • In-call texting
  • Spam blocking
  • Zapier integration
  • 35+ languages
  • Memory
  • White-glove onboarding
  • Custom integrations

Custom

Custom
  • 24/7 answering
  • Instant call summaries
  • Call recordings & transcription
  • Call transfers
  • Appointment scheduling
  • In-call texting
  • Spam blocking
  • Zapier integration
  • 35+ languages
  • Memory
  • White-glove onboarding
  • Custom integrations
  • Volume discounts
  • Priority support
  • BAAs for compliance

Trust & presence

Domain Domain registered 2024

Gallery

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