Webmetic
B2B visitor identification tool — identify anonymous companies visiting your site, GDPR-compliant and cookie-free
| What is it | B2B visitor identification tool — identify anonymous companies visiting your site, GDPR-compliant and cookie-free |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| API | Yes |
| Works with | Make, n8n |
| Best for | identifying companies visiting your website to generate qualified leads, personalizing website content in real-time based on visitor industry |
Data updated Aug. 1, 2026
What does Webmetic do?
Webmetic is a B2B marketing platform that turns anonymous website visitors into named leads. It identifies which company a visitor belongs to — even if they're working from home — and feeds that data into your sales and marketing workflows. The whole thing is built to be GDPR-compliant and works without cookies, which is a refreshing change from the usual tracking scripts.
How does it work? Instead of dropping a cookie, Webmetic uses proprietary algorithms to match IP and behavioral signals to company profiles. The platform offers several modules: Visitor Intelligence identifies up to 20% of your anonymous traffic in real time; Smart Page personalizes your website content based on the visitor's industry; Sales Intelligence surfaces intent data and prioritizes leads; and Marketing Automation triggers workflows across multiple channels. It's API-first, so connecting your CRM or marketing tools is straightforward. The cookie-free approach isn't just a privacy checkbox — it means you don't lose tracking when users clear their cookies.
Who should use it? B2B marketers tired of blind traffic, sales teams that want to prioritize warm leads, and business owners running account-based marketing campaigns. If you run a B2B site and wonder who's browsing your pricing page at 2 a.m., Webmetic gives you a clean, compliant way to find out.
Key features
What makes it stand outWho is Webmetic for?
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