Wistia
Video marketing platform for hosting, webinars, recording, editing, and analytics
| What is it | Video marketing platform for hosting, webinars, recording, editing, and analytics |
|---|---|
| Pricing | Freemium — from $99/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | IFTTT, Integrately, Make, Workato, Zapier |
| Best for | hosting and embedding marketing videos on websites, running branded webinars with lead capture |
| Domain registered | 2007 |
Data updated Aug. 1, 2026
What does Wistia do?
Wistia is a video marketing platform that brings hosting, webinars, recording, editing, and analytics into one place. Instead of juggling separate tools for each step, you can upload videos, embed them with an ad-free customizable player, organize your library with folders and tags, and see how viewers engage — all from the same dashboard. It also lets you host live webinars with custom branding and turn recordings into evergreen content.
The platform includes built-in recording and editing tools, including AI-powered features to polish your videos without needing a studio. Wistia connects with popular marketing tools like HubSpot, Mailchimp, Google Analytics, and more, so video data flows into your existing workflows. The analytics show exactly how viewers interact with your content, from total plays to engagement heatmaps.
Wistia is built for marketing teams, business owners, and content creators who want a straightforward video solution without the complexity of enterprise tools. It works well for product demos, customer testimonials, internal training videos, and webinar series. The free tier lets you start with basic hosting, while paid plans unlock advanced features like custom CTAs, lead capture forms, and detailed analytics.
Key features
What makes it stand outWho is Wistia for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 1 users
- 25 GB storage
- 200 GB bandwidth
- 25 GB storage
- 1 user only
- 200 GB bandwidth
Business
- 3+ users
- 250 GB+ storage
- 1 TB bandwidth
- 31.25 price per additional user
- 250 GB storage
- 3 users included
- 1 TB bandwidth
- Webinars (add-on)
Enterprise
- Custom users
- 1 TB+ storage
- 2 TB bandwidth
- 1TB storage
- Custom users
- 2 TB bandwidth
- Custom price per additional user
Trust & presence
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