ThroughTheGrapevine

ThroughTheGrapevine is a social listening tool built for local service businesses. Instead of you manually scrolling through Facebook groups, Reddit threads, and Nextdoor posts hoping to spot someone who needs a plumber or electrician, it does the monitoring for you. It watches seven social platforms for people in your service area who are actively asking for the kind of work you do. When it finds a match, you get an email with the post, a link to it, the location, and an intent score that tells you how likely the person is to hire someone.

The setup takes about three minutes. You paste your website URL and draw your service area on a map. The tool reads your site to understand what services you offer — no keyword lists to build. Then it continuously scans Reddit, Facebook, Nextdoor, LinkedIn, X, Bluesky, and Threads. Every post is scored 0–100 for buying intent. Posts like "AC died, need it fixed today" get a high score; venting or research-only posts get filtered out. You can thumbs-up or thumbs-down results to train the model to match your judgment. Leads arrive in your inbox within a minute of being posted. A daily digest recaps everything you missed.

Local contractors — plumbers, HVAC techs, roofers, landscapers, electricians, handymen, and similar trades — will get the most value. It's also useful for any service business that depends on word-of-mouth and local referrals. Instead of cold outreach, you get warm leads from people already asking for your services. The first quote in often wins the job, so speed matters. ThroughTheGrapevine gets you there first.