watchID

watchID is a mobile app that lets you identify a watch simply by taking a picture. Point your phone at any timepiece — vintage or modern — and it'll tell you the brand, model, and even the exact reference number. The app covers over 50,000 watches from 500+ brands, including heavyweights like Rolex, Patek Philippe, and Seiko. It's built for anyone who's ever spotted a cool watch and wanted to know more without squinting at tiny logos or guessing.

The identification runs on AI computer vision trained on a large database of watch images. The app is powered by Horoview, a watch-focused search engine that aggregates listings from hundreds of marketplaces. So once watchID tells you what you're looking at, you can tap to see where to buy it — new or secondhand. The app also includes a community feature for sharing collections and getting insights from other enthusiasts. It's a straightforward tool that does one thing (identification) very well, then adds practical extras like price comparison and social features.

Watch collectors and vintage hunters are the obvious audience — it saves time digging through forums or searching by blurry photos. But it's also useful for casual buyers browsing second-hand listings who want to verify a model quickly, or anyone curious about a watch they see on someone's wrist. No account needed to start snapping, and the results come back in seconds. It's a practical, focused tool that cuts the guesswork out of watch spotting.