Ballet

Ballet is an automation platform purpose-built for revenue teams that need to connect systems without waiting for engineering. You describe what you want to happen — lead routing, account surge alerts, order changes — and Ballet builds the workflow, runs it reliably, and keeps it working. It’s designed for marketers, revenue ops, and sales ops who have ideas that stall because they require system integrations that engineering can’t prioritize.

Unlike traditional workflow tools that take weeks to set up and AI agents that produce unpredictable results, Ballet works in plain English. You type the outcome you need, and Ballet connects the dots across your CRM (Salesforce), billing (Stripe), data warehouses (BigQuery), enrichment tools (Clay, ZoomInfo), and even your proprietary internal databases. The platform emphasizes consistency — same output every time — and full auditability with transparent code. It also offers predictable pricing, so costs don’t spike with volume.

The best fit is teams that need to automate multi-step processes spanning both SaaS tools and custom internal systems. Common use cases include capturing and enriching inbound leads in real time, detecting account surges from product telemetry and pushing next-best-actions to reps, and allowing ops to amend orders in billing without an engineering ticket. If you have a workflow that’s been sitting in your backlog for two quarters, Ballet can model it on your real systems in a 30-minute working session.