Odella

Odella is an AI workforce platform that lets you hire specialized AI employees from a marketplace or build your own. These AI workers plug into your existing tools, learn your processes, and handle repetitive tasks like payroll administration, customer support, lead generation, and HR onboarding. The idea is simple: instead of adding headcount, you add AI capacity that works alongside your team.

The platform comes with a marketplace of over 100 pre-trained AI employees, each designed for a specific role. For example, Scout finds SME business leads by searching Google Maps, extracts contact details, and pushes them into HubSpot CRM. Haven handles inbound customer enquiries, categorizes issues, drafts responses, and escalates complex cases. Iris welcomes new hires, generates offer letters, and tracks onboarding checklists. Each AI employee learns your tools, brand terminology, and ways of working over time, so their output fits your business rather than a generic template. You can also schedule tasks on a calendar and connect AI workers to apps like Xero and HubSpot.

Odella is best suited for small to medium businesses and operations teams that want to automate process work without hiring more people. If your team spends too much time on payroll, customer support, or lead generation, Odella offers a practical way to offload those tasks to AI employees that get better the more they work. It's not a replacement for your team — it's a way to give them back time for higher-impact work.