Guidance

Guidance is a CPG operations platform built specifically for small and medium food brands. It combines demand forecasting, material requirements planning (MRP), and real-time cost of goods sold (COGS) tracking into one system. Instead of managing spreadsheets, emails, and disconnected tools, you get a single source of truth for your entire supply chain — from raw ingredients to finished goods delivered to wholesale, retail, and D2C channels.

The platform learns how you make and sell your products through a simple conversation. You describe your operation in plain language, and Guidance asks the right questions to map your workflows, then configures itself to match how you actually run. Every feature — from lot traceability to cost propagation — connects to a shared data model. When a supplier raises prices, Guidance instantly recalculates every affected BOM, COGS, and margin across all SKUs and channels. No manual updates, no stale data. The system also handles lot genealogy for recall readiness, multi-channel inventory visibility, and automated replenishment suggestions based on lead times, MOQs, and demand signals.

Guidance is most useful for operations managers and supply chain teams at CPG brands that have outgrown spreadsheets but aren't ready for a full enterprise ERP. If you're dealing with co-packers, multiple warehouses, and frequent price changes, this tool saves hours of manual reconciliation. It's also valuable for teams that need audit-ready data for organic compliance or retailer chargebacks. The conversational setup means you don't need consultants to get started — just a clear description of how you operate.