Prefer

Prefer is an AI visibility platform that shows you exactly how your brand appears in answers from the major AI engines — ChatGPT, Claude, Gemini, and Perplexity. Instead of guessing whether your product gets mentioned when someone asks "What's the best CRM for a small team?", Prefer gives you a dashboard that tracks your brand's share of voice, sentiment, and citation sources across all four engines. It also provides a free audit report that analyzes your current AI visibility and highlights gaps where competitors are winning mentions.

The platform works by monitoring the prompts real buyers use and checking whether the AI answers name your brand. It breaks down which sources (like blog posts, product pages, or review sites) drive citations, and shows you when AI crawlers visit your site in real time. A standout feature is the Content Agent, which drafts new pages based on actual citation data — so you can create content that's more likely to be cited. You also get a visibility score that trends over time, letting you see the impact of your optimization efforts.

Prefer is built for marketing teams, brand managers, and SEO professionals who want to win in AI-driven search. If your business relies on being recommended by AI assistants — whether you're a SaaS company, a fintech app, or a healthcare platform — Prefer helps you understand what's working and what to change. It's especially useful for tracking competitors and finding content gaps that you can fill to capture more AI mentions.