Substrata

Substrata is an agentic AI deal strategist built for B2B sales teams. It listens in on your online meetings, reads your emails, and analyzes nonverbal cues like tone, pauses, and interruptions to uncover what buyers really think but don't say out loud. The tool then gives you specific, actionable advice on how to move the deal forward — no guesswork required.

Substrata works by processing multimodal data from video calls and written communication in real time. It uses what it calls Social Signal Processing (SSP) to detect power dynamics, hidden resistance, and shifts in attitude. Features like SoundWave analyze speech patterns and turn dynamics, while Temper offers instant personality analysis of prospects before you even meet. The platform also provides pre-meeting briefs and post-call summaries that highlight the most important signals you might have missed.

This tool is designed for sales professionals, account executives, and revenue teams who handle complex, high-stakes deals. It's especially useful for anyone who wants to shorten sales cycles, improve win rates, and stop leaving money on the table because they missed a subtle cue. If you sell to other businesses and your deals involve multiple conversations, Substrata can give you an edge that's hard to get any other way.