Press Prep

Press Prep is an AI-powered platform built for communications and PR professionals who need to prepare for media interviews. It replaces the old scramble of Googling a reporter, guessing their angles, and scribbling talking points with a structured, six-step workflow. You tell it who the reporter is, what outlet they're from, and the story angle — then Press Prep automatically researches the reporter's beat and recent work, scans live news around your topic, generates likely questions and talking points, and lets you practice the interview with an AI that knows your brief. After the interview, you can paste the published story or transcript and get a scored debrief on message alignment, clarity, and risk.

The standout feature is the live practice mode. You can run a text-based mock interview, speak your answers out loud with voice practice, or face a video avatar that simulates a real on-camera interview. The AI interviewer adapts to your brief — it knows the hard questions and red lines. You can also choose the pressure level: aggressive, neutral, or friendly. Another clever touch is the email-to-brief feature: forward a reporter's interview request email to Press Prep, and it extracts the details, builds the full brief, and emails it back with a practice link. No login needed for that.

Press Prep is most useful for corporate communications teams prepping executives for earnings calls or product launches, PR agencies that need to produce briefing books for multiple clients quickly, and government or policy communicators handling sensitive topics. It's a focused tool for a specific job — media interview preparation — and it does that job thoroughly. The free 14-day trial gives you 250 credits to test the workflow before committing.