SparrowCRM
AI-native CRM that runs sales tasks with agents and lets you ask your pipeline anything in plain language.
| What is it | AI-native CRM that runs sales tasks with agents and lets you ask your pipeline anything in plain language. |
|---|---|
| Pricing | Freemium — from $24/mo |
| Free tier | Yes |
| Platform | Web Application |
| Best for | qualifying and scoring inbound leads against an ideal customer profile, preparing for sales calls with deal summaries and conversation history |
| Domain registered | 2017 |
Data updated Sept. 19, 2026
What does SparrowCRM do?
SparrowCRM is a customer relationship management platform built around AI agents. It aims to run the sales process rather than just store data. Agents qualify leads, score deals, research accounts, clean up duplicate records, and summarize the state of a deal. You describe a task in plain language and the agent executes it — no complex workflow builders required.
The centerpiece is Zulie, an AI revenue agent that understands the data in your CRM. Ask something like "Summarize everything that's happened with the Figma deal this month," and it pulls the answer from your records. SparrowCRM also captures conversation intelligence from calls and emails, turning them into summaries, action items, and deal context stored on the record. Reporting tools track pipeline health, lead routing assigns prospects, and automated sequences handle follow-up emails. The system is proactive: it flags losing deals and tells reps what to do next.
SparrowCRM makes sense for revenue teams that are tired of manual data entry and want more insight before sales calls. It's especially useful for B2B sales teams that need to qualify leads consistently, keep deal records current, and respond to prospects with personalized follow-ups. Managers get visibility into pipeline health and coaching opportunities. It comes from the SurveySparrow team and is positioned as an AI-first CRM that acts on sales data instead of just recording it.
Key features
What makes it stand outWho is SparrowCRM for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 5 enrichment credits
- 100 AI credits per user/month
- 3 seats, 50,000 records
- AskZulie AI copilot included
- Contact and Company data enrichment
- Email auto sync
- Calling, call recording
- CSV import
- Data export
- Deal Kanban views
- Bulk actions
- Custom Reports and Dashboards
Growth
Everything in Free, plus:
- 25 enrichment credits
- 600 AI credits per user/month
- Unlimited seats and records
- Meeting recording and transcription
- Email sequences, bulk enroll, smart stop conditions
- Workflows
- Audit log
- Email notifications
- All app integrations
- Custom roles and permissions
- Sub-teams
- Migration assistance, chat and email support
Pro
Everything in Growth, plus:
- 100 enrichment credits
- 2,000 AI credits per user/month
- 2 active AI agents per user
- Meeting intelligence
- Multiple Calendar & email inboxes
- Contact, Company and Deal intelligence
- AI scores: ICP fit, Deal score, Engagement score
- AI search across workspace
- Custom AI fields
- Formula fields
- Behavioural fields (Last email at, days since last meeting etc.)
- Custom objects
- Lead routing and assignment
- Appointment links
- Email sequence analytics
- Draft emails with AI
- Public API
Enterprise
Everything in Pro, plus:
- 200 enrichment credits
- 4,000 AI credits per user/month
- Unlimited AI agents
- Deal Loss Analysis (AI root cause from transcripts)
- Team-level meeting analytics
- Web activity tracker
- Custom email history sync duration
- Conditional Fields
- Dependent Fields
- CRM language change
- SSO / SAML
- Activity tracker
- MCP
- Sequence variants & Dynamic email
- Configurable data retention
- Mobile app access
- Goals and forecasting
- Priority support
Trust & presence
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