Apple
Official website to browse, learn about, and buy Apple products — from Mac and iPhone to services like Apple TV+.
| What is it | Official website to browse, learn about, and buy Apple products — from Mac and iPhone to services like Apple TV+. |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | iOS |
| API | Yes |
| Best for | purchasing new devices, learning about product specs |
| Domain registered | 1987 |
Data updated Aug. 1, 2026
What does Apple do?
Apple.com is the official online home of Apple, where you can explore the company's full lineup of hardware and services. From MacBooks and iPhones to Apple Watch and AirPods, the site provides detailed product pages, specs, and direct purchasing options. It’s the central place to see what Apple is currently selling and to make a purchase.
The site is organized into product categories, each with a dedicated page. You can compare models, check pricing, and buy devices with delivery or in-store pickup. Apple Trade In lets you get credit for old devices. Apple Card offers 3% Daily Cash on Apple purchases. The site also connects to Apple's entertainment services — Apple TV+, Apple Music, Apple Fitness+, and the App Store — all accessible from the same account.
This site is for anyone interested in buying Apple products or learning about them. It's especially useful for existing Apple users who want to upgrade, trade in, or add new devices. First-time buyers can get a clear overview of what's available. If you want the latest Apple gear or want to check what's new, Apple.com is the starting point.
Key features
What makes it stand outWho is Apple for?
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