TwelveLabs
AI that truly understands video. Uses multimodal models (Marengo/Pegasus) to search, analyze & generate text from video content at scale.
| What is it | AI that truly understands video. Uses multimodal models (Marengo/Pegasus) to search, analyze & generate text from video content at scale. |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Best for | video content search and retrieval, video content analysis and insights |
| Domain registered | 2021 |
Data updated Aug. 1, 2026
What does TwelveLabs do?
TwelveLabs is a powerful AI platform designed to understand video content at a deep, contextual level. It processes your video library to let you search for specific moments, analyze content, and extract meaningful insights. The AI doesn't just recognize objects—it understands actions, context, and relationships across time and space, making it possible to find exactly what you're looking for in hours of footage with simple natural language queries.
The platform combines two specialized AI models: Marengo for video encoding and Pegasus for video-language understanding. This multimodal approach allows it to beat benchmarks from major cloud providers and handle massive video libraries, even at petabyte scale. What sets it apart is its ability to be customized for specific domains and deployed anywhere—cloud, private cloud, or on-premise—giving enterprises flexibility and control over their data.
This tool is particularly valuable for media companies, content creators, and enterprises with large video archives. Use cases include quickly finding specific scenes in film production, analyzing customer behavior in retail videos, monitoring content for compliance, and generating automated highlights from lengthy recordings. It's essentially like having a super-powered research assistant that never gets tired of watching video.
Key features
What makes it stand outWho is TwelveLabs for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 600 indexing minutes
- 90 index access days
- 100 volume per index videos
- 10 duration per index hours
- 5 concurrent indexing tasks
- Marengo video indexing (free)
- Embedding Infra Services (free)
- Search API usage (free)
- Embed API for video, audio, image, text (free)
- Pegasus video indexing (free)
- Analyze/Summarize API usage (free)
Developer
- Unlimited indexing minutes
- Unlimited index access days
- 100,000 volume per index videos
- 10,000 duration per index hours
- 25 concurrent indexing tasks
- Marengo video indexing ($0.042/min)
- Embedding Infra Services ($0.0015/min)
- Search API usage ($4/1000 queries)
- Embed API for video ($0.042/min)
- Embed API for audio ($0.0083/min)
- Embed API for image ($0.1/1000 requests)
- Embed API for text ($0.07/1000 requests)
- Pegasus video indexing ($0.042/min)
- Analyze/Summarize input video ($0.021/min)
- Analyze/Summarize output text ($0.0075/1k tokens)
Enterprise
- Unlimited indexing minutes
- Unlimited index access days
- Custom volume per index videos
- Custom duration per index hours
- Custom concurrent indexing tasks
- Custom Marengo video indexing
- Custom Embedding Infra Services
- Custom Search API usage
- Custom Embed API for video, audio, image, text
- Custom Pegasus video indexing
- Custom Analyze/Summarize API usage
- Fine-tuning options
- Custom infrastructure scaling
Trust & presence
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