Phrase
AI-powered localization platform that automates translation and management of multilingual content for global businesses.
| What is it | AI-powered localization platform that automates translation and management of multilingual content for global businesses. |
|---|---|
| Pricing | Paid — from $1045/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | n8n |
| Best for | Localizing software applications for international markets, Managing multilingual website and marketing content |
| Domain registered | 1999 |
Data updated Aug. 1, 2026
What does Phrase do?
Phrase is a comprehensive localization and translation management platform designed for businesses operating globally. It serves as a central hub where teams can manage, translate, and deliver multilingual content across websites, apps, and other digital properties. The platform handles everything from string translation and workflow automation to quality assurance and analytics, all within a cloud-based environment. It's built specifically to handle content at scale, making it easier for companies to maintain a consistent brand voice across multiple languages.
The platform stands out through its deep integration of AI, notably with its proprietary Phrase NextMT engine and context-aware adaptation technology. It offers a no-code workflow automator called Phrase Orchestrator, robust analytics for tracking translation quality and costs, and over 50 native integrations with popular CMS, design, and development tools. A unique feature is Phrase Studio, which adds audio and video intelligence for transcribing, subtitling, and creating voiceovers in over 100 languages.
This tool is most beneficial for large enterprises, product teams, and localization specialists who need to manage high volumes of multilingual content efficiently. Real-world use cases include localizing a SaaS application for new markets, managing translated marketing website content, and producing subtitled video content for international training materials. It's particularly valuable for organizations where speed, consistency, and data-driven localization decisions are critical to global growth.
Key features
What makes it stand outWho is Phrase for?
Who benefits most from this toolPricing
Team
- 6 mt profiles
- 20 portal users
- 10 mt glossaries
- 20 strings seats
- 1 deployed models
- 25,000 AI units per year
- 1,200,000 strings managed words
- 3 orchestrator workflows
- 2,500,000 tms processed words per year
- 2,000,000 machine translation units per year
- Unlimited TMS Seats
- 20 Strings Seats
- All Phrase Products
- Standard product capacities
- Customizable translation workflows
- Integrations to Figma, Slack, WordPress, and more
- Customization, profiles, and glossaries for AI-powered machine translation
- Vendor management
- Language Quality Assessment
Business
Everything in Team, plus:
- unlimited mt profiles
- 50 portal users
- unlimited mt glossaries
- 150 strings seats
- 3 deployed models
- 100,000 AI units per year
- 3,000,000 strings managed words
- 3 orchestrator workflows
- 12,000,000 tms processed words per year
- 50,000,000 machine translation units per year
- Custom metadata and branching for products
- Integrations to Drupal, Zendesk, Kontent.ai, and more
- Unlimited MT profiles and glossaries
- Advanced translation memory capabilities
- Single sign-on
Enterprise
Everything in Business, plus:
- unlimited mt profiles
- custom portal users
- unlimited mt glossaries
- custom strings seats
- custom deployed models
- custom AI units per year
- custom strings managed words
- custom orchestrator workflows
- custom tms processed words per year
- custom machine translation units per year
- Access to all integrations including Adobe Experience Manager and Contentful
- Premium Success Plan
- Tailored onboarding
- Private communication channel
- Workflow audits
- Regular business reviews and statistics
- User role configuration
Trust & presence
Gallery
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