Triple Whale
AI-powered ecommerce platform that unifies data, analytics, and marketing automation for online stores.
| What is it | AI-powered ecommerce platform that unifies data, analytics, and marketing automation for online stores. |
|---|---|
| Pricing | Freemium — from $149/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Best for | tracking marketing ROI across channels, automating ad campaign optimization |
| Domain registered | 2018 |
Data updated Aug. 1, 2026
What does Triple Whale do?
Triple Whale is an all-in-one intelligence platform specifically designed for ecommerce businesses. It brings together data from marketing channels, sales platforms, and operations into a single dashboard, giving merchants a complete view of their business performance. The platform connects to over 60 different ecommerce and retail integrations, eliminating the need for manual data stitching or separate data warehouses.
What sets Triple Whale apart is its layered approach to ecommerce intelligence. The platform includes a data foundation layer, trust layer for measurement validation, business intelligence for visualization, activation tools for execution, and an AI layer powered by Moby. This AI assistant doesn't just provide generic suggestions—it delivers specific recommendations like channel budget reallocations, creative briefs, audience suggestions, and even generates and sizes ad creative for different platforms. The system processes over 9 billion events daily with enterprise-grade security compliance.
Ecommerce brands and marketing agencies benefit most from Triple Whale, particularly those managing complex multi-channel strategies. Real-world use cases include optimizing ad spend across platforms, identifying high-performing customer segments, automating audience syncing between advertising platforms, and getting AI-driven insights that would traditionally require dedicated analysts. The platform helps merchants move from reactive reporting to proactive decision-making with confidence.
Key features
What makes it stand outWho is Triple Whale for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- Integrations to Ecommerce Platforms, Marketing Channels, and Amazon
- Triple Pixel for accurate, cross-device, cross-platform tracking
- Marketing Channel Performance Tracking (ads, email/SMS)
- First- and Last-Click Attribution Models
- Sales Performance Tracking (DTC, Amazon)
- Standard Post-Purchase Survey
- Moby Chat to search the web or knowledge base
- Weekly Product Training Sessions
- Mentions, Citations, & Sentiment for ChatGPT
- 12 Month Lookback
- 10 Users
Starter
Everything in Free, plus:
- Multi-Touch Attribution Models via Triple Pixel
- Advanced Post-Purchase Survey
- Moby Chat to automate analysis, answer questions, or compare benchmarks
- Detailed Summary Page across 60+ integrations
- Influencer & Affiliate Analysis
- Sonar Send
- All Marketing & Sales Channel Integrations
- Custom Metric Builder
- Ad Platform Controls (Budget, Status, & more)
- Scheduled Report Automations
- Unlimited Lookback
Advanced
Everything in Starter, plus:
- Subscription Data
- Total Impact Attribution
- Creative Analytics
- Product Analytics
- Cohort Analysis
- Inventory & Profitability Analysis
- No-Code Dashboard Builder
- Segmentation Builder
- SQL Editor
- Sonar Optimize
- All LLMs (Gemini, Claude, & more)
- Multi-Store Reporting
Custom
- White-Glove Data Strategy & Migration Support
- Flexible Data Warehouse & Custom Integrations
- Tailored Attribution & Measurement Modeling
- SLA-Backed Performance & Uptime Guarantees
- Priority Support and Dedicated Success Coverage
- Strategic Quarterly Business Reviews
- Custom AI Model Tuning
- Enterprise Security and Compliance
Founders Dash
- Summary Board
- Benchmarks
- Email Reports
- Web Analytics
- 1-question Post-Purchase Survey
- 2 users
- 12-months of historical data
- Email Notifications
- Mobile app
Trust & presence
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