BooleanMaths Pulse

Marketing attribution tool for e-commerce — unifies Shopify, ad, and checkout data to show which campaigns actually drive sales.

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booleanmaths.com

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Quick facts
What is it	Marketing attribution tool for e-commerce — unifies Shopify, ad, and checkout data to show which campaigns actually drive sales.
Pricing	Paid — from $60/mo
Free tier	No
Platform	Web Application
Best for	Identifying which ad campaigns are actually driving sales, Resolving discrepancies between platform-reported conversions and actual revenue
Domain registered	2024

Data updated Aug. 1, 2026

What does BooleanMaths Pulse do?

BooleanMaths Pulse is a marketing attribution platform built specifically for e-commerce businesses. It solves a common and costly problem: not knowing which marketing efforts are actually driving sales. The tool connects to your Shopify store, ad accounts (like Meta and Google Ads), and checkout system. It then stitches this data together to trace every sale back to its original source—whether that's a specific ad, a social media post, or an email campaign. This gives you a clear picture of your true Return on Ad Spend (ROAS) and which channels deserve your budget.

The platform works by installing a tracking pixel and connecting your ad accounts. A key feature is its use of server-side Conversion APIs, which send purchase data directly from your server to platforms like Meta. This bypasses browser cookie limitations and ad blockers, aiming for over 98% accuracy in conversion tracking. The result is a dashboard that shows de-duplicated revenue, eliminating the common issue where multiple platforms claim credit for the same sale.

This tool is most valuable for e-commerce store owners and marketing teams who are spending significant money on ads but are unsure about the real return. It helps move decisions from guesswork to data-driven strategy. Use cases include fixing attribution errors where Meta reports more orders than actually exist, optimizing budgets by cutting underperforming campaigns, and gaining a complete, reliable view of the customer journey from first click to final purchase.

Marketing Analytics Non-AI Marketing — Other

#ad optimization#e-commerce analytics#marketing attribution#roas-tracking#shopify-tool

Key features

What makes it stand out

Unifies data from e-commerce platforms, ads, and checkouts for a single view

Provides precise marketing attribution for channels, campaigns, and touchpoints

Offers server-side tracking via Conversion APIs to bypass cookie expiry

Delivers de-duplicated Return on Ad Spend (ROAS) metrics

Gives complete visibility into the customer journey from click to purchase

Who is BooleanMaths Pulse for?

Who benefits most from this tool

Identifying which ad campaigns are actually driving sales

Resolving discrepancies between platform-reported conversions and actual revenue

Optimizing ad spend based on accurate attribution data

Pricing

Startup

$60.0/month

3,000 orders per month
Data Processed per month: 3000 Orders
1st party customer tracking
Multi-touch attribution
Checkout Data Recovery
ROAS & Channel Analytics
P&L via Logistics Sync
CAPI (Google & Meta)

Pro

$140.0/month

7,500 orders per month
Data Processed per month: 7500 Orders
1st party customer tracking
Multi-touch attribution
Checkout Data Recovery
ROAS & Channel Analytics
P&L via Logistics Sync
CAPI (Google & Meta)
AI Recommendations
Limited Agent Access

Business

$300.0/month

18,000 orders per month
Data Processed per month: 18000 Orders
1st party customer tracking
Multi-touch attribution
Checkout Data Recovery
ROAS & Channel Analytics
P&L via Logistics Sync
CAPI (Google & Meta)
AI Recommendations
Full Agent Access

Enterprise

$540.0/month

36,000 orders per month
Data Processed per month: 36000 Orders
1st party customer tracking
Multi-touch attribution
Checkout Data Recovery
ROAS & Channel Analytics
P&L via Logistics Sync
CAPI (Google & Meta)
AI Recommendations
Full Agent Access

Trust & presence

Domain Domain registered 2024

Gallery

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BooleanMaths Pulse — pricing page — Pricing page

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