Palette Hunt

Palette Hunt is an AI-powered personal color analysis tool that figures out your seasonal type and best colors from a single selfie. Upload a photo taken in natural light, and in minutes you get your skin undertone (warm, cool, or neutral), your season (like Soft Autumn or Deep Winter), and a full 30-color palette tailored to you. It doesn’t stop at a report — it lets you see those colors in action with AI-generated photoshoots, hair color previews, makeup try-ons, and outfit suggestions, all rendered on your own face.

The process is simple: sign in with Google or email, upload one selfie, and let the AI do the analysis. What sets Palette Hunt apart is how much it lets you do with that analysis. You can preview different lipstick shades on your actual photo, see yourself with blonde or brunette hair, or ask the AI stylist to create a look for a specific occasion — like a beach sunset outfit — and it generates a realistic preview. The tool also provides product recommendations (e.g., which gold or silver jewelry flatters you) and a seasonal style guide PDF. There are three one-time payment plans (19€, 29€, 49€) that give lifetime access, with higher tiers adding more AI Studio credits for previews.

Palette Hunt is best for anyone tired of guessing which colors work for them — especially women who want to avoid expensive salon mistakes, wardrobe returns, or paying for photoshoots they might not love. It’s also useful for people building a capsule wardrobe, refreshing their makeup routine, or preparing for a professional branding shoot. The tool has been featured in Allure, Wired, and Popsugar, and the page notes over 3,000 happy clients.