Mida.so
Lightweight A/B testing platform — create and run website experiments visually or with AI, no coding required.
| What is it | Lightweight A/B testing platform — create and run website experiments visually or with AI, no coding required. |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | Web Application |
| Best for | landing page optimization, e-commerce conversion testing |
| Domain registered | 2023 |
Data updated Aug. 1, 2026
What does Mida.so do?
Mida.so is a straightforward A/B testing tool that lets you create different versions of your website to see which one performs better. You can either use their visual editor to click and drag elements into place, or describe changes to their AI (MidaGX) and let it build the variations for you. It integrates directly with Google Analytics 4 to track results and works on most platforms like WordPress, Shopify, and Webflow just by adding a snippet of code.
What really sets Mida apart is its focus on speed and simplicity. Their tracking script is incredibly lightweight—just 8kb—so it loads almost instantly without slowing down your site. This is a big deal compared to bulkier platforms that can hurt your page load times and SEO. The interface is built for marketers and product managers, not just developers, so you can set up tests without waiting for technical help.
This tool is perfect for marketing teams, CRO specialists, and e-commerce managers who want to quickly test headlines, layouts, or calls-to-action. Real-world use cases include running pricing experiments, testing checkout page designs, or personalizing content for different user segments—all without writing code or compromising site performance.
Key features
What makes it stand outWho is Mida.so for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 2 goals metrics
- 2 active projects
- Last 3 Changes version history
- 60 data retention days
- 100,000 monthly tested users
- 2 variants tests goals
- 2 concurrent active tests
- 30 midaGX AI credits monthly
- 100,000 Monthly Test Users
- 60 days data retention
- 30 MidaGX AI Credits (Monthly)
- 2 variants, tests, and goals
- 2 Active Projects
- Essential A/B Testing Features
- Basic targeting rules
- AI Support Agent
- Video tutorials & knowledge base
- Email & AI support agent
Growth
Everything in Free, plus:
- 5 active projects
- 100,000 monthly tested users
- Unlimited data retention
- Unlimited MidaGX AI Credits
- Unlimited variants, tests, and goals
- 5 Active Projects
- Advanced targeting rules
- Post-segmentation filtering
- Full 3rd-party integrations
- Live Chat Support
- Unlimited goals/metrics
- Unlimited concurrent active tests
- Unlimited variations
- Unlimited version history
Enterprise
Everything in Growth, plus:
- 100000+ monthly tested users
- 100,000+ Monthly Test Users
- Unlimited Active Projects
- SAML Single-Sign On (SSO)
- Service Level Agreement (SLA)
- Customized solutions
- Dedicated CRO Consultant
- Dedicated CSM
- Dedicated developer
- Priority support
- Your preferred support channels
Trust & presence
Gallery
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