Hootsuite
Social media management platform — schedule posts, track performance, and manage all your accounts from one dashboard.
| What is it | Social media management platform — schedule posts, track performance, and manage all your accounts from one dashboard. |
|---|---|
| Pricing | Paid — from $199/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | IFTTT, Integrately, Make, Workato, Zapier |
| Best for | scheduling social media content, monitoring brand mentions |
| Domain registered | 2009 |
Data updated Aug. 1, 2026
What does Hootsuite do?
Hootsuite is a comprehensive social media management platform that lets you control all your social media accounts from a single dashboard. It allows you to schedule posts across multiple networks, engage with your audience, track performance metrics, and monitor conversations about your brand. The platform brings together publishing, analytics, and engagement tools to streamline social media workflow.
What sets Hootsuite apart is its integrated AI assistant that helps generate captions, hashtags, and content ideas while providing strategic advice. The platform features advanced collaboration tools with approval workflows, making it ideal for team environments. It includes built-in Canva templates for quick content creation and offers detailed analytics with competitor benchmarking to help optimize your social strategy.
Marketing teams and social media managers benefit most from Hootsuite, especially those managing multiple accounts across different platforms. It's particularly valuable for businesses looking to maintain a consistent social media presence, track ROI from their social efforts, and respond efficiently to customer engagement. The unified inbox feature alone can save hours by bringing all messages and comments into one convenient location.
Key features
What makes it stand outWho is Hootsuite for?
Who benefits most from this toolPricing
Standard
- 5 competitors
- 10 social accounts
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
- AI assistant with image and caption generator
- Canva and Adobe Express templates
- One inbox for all social accounts
- DM automations
- Search the past 7 days for brand and competitor mentions
- Analyze brand and competitor sentiment
- Benchmark against 5 competitors
- Assign DMs to teammates
Advanced
Everything in Standard, plus:
- 350 bulk posts
- 20 competitors
- unlimited social accounts
- Unlimited social accounts
- Customizable analytics reports and templates
- Saved message replies and auto-responses
- Team approval workflows
- Bulk schedule up to 350 posts at once
- Auto-route and tag messages
- Benchmark against 20 competitors
- Export, email, and schedule reports
- Inbox reporting and analytics
- Search the past 30 days for brand and competitor mentions
- Outbound post tagging and reporting
- Custom user access permissions
Enterprise
Everything in Advanced, plus:
- 5+ users
- 20 competitors
- unlimited social accounts
- A fully customized plan to maximize your investment
- Add as many users as you need
- Exclusive access to our most powerful tools
- Enterprise customer support
- Single sign-on (SSO)
- Employee Advocacy (Amplify)
- Listening powered by Talkwalker
- Advanced Analytics
- Advanced Inbox
- Generative AI Chatbot
- Review Management
- Premier Services
- Social Selling
- Salesforce integration
- Compliance integration (Proofpoint)
Trust & presence
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