Big Metrics

Big Metrics is a specialized analytics platform that takes data from Google Search Console and transforms it into practical, actionable insights for SEO professionals. Instead of just showing basic metrics, it provides deep analysis tools that help users understand their organic search performance in detail. The platform processes data in daily, weekly, and monthly batches to accommodate different reporting preferences.

What sets Big Metrics apart is its focus on comprehensive analysis rather than sampling. While many tools only show a small sample of keyword data, Big Metrics analyzes your entire keyword visibility to give a complete picture of SERP ranking distribution. It includes advanced features like regex-based segmentation, automatic brand vs. non-brand performance breakdowns, and device type percentage splits. The on-page analysis crawler lets users check keyword placement across their site with one click, while the content optimization editor helps teams craft better-ranking content.

SEO consultants and digital marketing agencies benefit most from Big Metrics, particularly those managing multiple client accounts. The platform helps identify keyword cannibalization issues at scale, track historic trends of SEO changes, and create set-and-forget tests for CTR improvements. Content teams can use the optimization features to align their work with SEO analysis, creating streamlined workflows where analysts identify opportunities and writers implement them directly within the platform.