realeye.io
Webcam-based eye-tracking platform for remote user research — test visual attention on images, videos, and websites
| What is it | Webcam-based eye-tracking platform for remote user research — test visual attention on images, videos, and websites |
|---|---|
| Pricing | Paid — from $390/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Best for | Testing website visual hierarchy, Evaluating product packaging design |
| Domain registered | 2017 |
Data updated Aug. 1, 2026
What does realeye.io do?
realeye.io is a web-based eye-tracking platform that uses standard webcams to measure where people look when viewing digital content. Researchers can create studies using images, videos, or live websites as stimuli, then recruit participants who complete the tests remotely through their browsers. The platform captures gaze data, mouse movements, clicks, and keystrokes, providing insights into visual attention patterns without requiring specialized hardware.
The system works by analyzing webcam footage to track eye movements, then processes this data to generate heatmaps, gaze plots, and fixation metrics. What makes realeye.io stand out is its accessibility—participants only need a webcam and browser, eliminating the need for expensive lab equipment. The platform also offers virtual shelf testing capabilities, allowing brands to simulate retail environments and see which products attract the most attention before going to market.
This tool is particularly valuable for UX designers optimizing website layouts, marketing teams testing advertisement effectiveness, and academic researchers conducting visual perception studies. Companies can use it to validate packaging designs, while universities can incorporate it into psychology or human-computer interaction research programs. The mobile compatibility means researchers can gather data from participants using smartphones, making it easier to recruit diverse test groups.
Key features
What makes it stand outWho is realeye.io for?
Who benefits most from this toolPricing
CUSTOM
- Unlimited study count
- > 300 own participants /month
- Up to 60 min single study time
- Custom license period
- API access for data export
- Eye-tracking Module
- Smartphone tests
- Facial Coding Module
- Surveys Module
- External tool integration
- RealEye panelists
- Online analytics dashboard
- Embedding the results
- Data Export to CSV
- Team collaboration
- 1h training
- White-label
- Smartphone as an additional eye-tracker
- Custom features request
- No lock in
standard
- Unlimited study count
- 300 own participants /month included
- Up to 10 min single study time
- Eye-tracking Module
- Smartphone tests
- Facial Coding Module
- Surveys Module
- External tool integration
- RealEye panelists
- Online analytics dashboard
- Data Export to CSV
- 3 team collaborators
- 1h training
- No lock in
basic
- Unlimited study count
- 20 own participants /month included
- Up to 3 min single study time
- Eye-tracking Module
- Facial Coding Module
- Surveys Module
- RealEye panelists
- Online analytics dashboard
- No lock in
Trust & presence
Gallery
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