Mailchimp
Mailchimp is an all-in-one marketing platform empowering businesses to connect with their audience to advanced email marketing, AI-driven insights, and powerful automations. Designed for growing businesses, Mailchimp helps you create personalized campaigns, analyze performance, and scale with ease, all backed by award-winning support. Build better customer relationships with over 300 integrations and tools tailored to your unique needs.
| What is it | Mailchimp is an all-in-one marketing platform empowering businesses to connect with their audience to advanced email marketing, AI-driven insights, and powerful automations. Designed for growing businesses, Mailchimp helps you create personalized campaigns, analyze performance, and scale with ease, all backed by award-winning support. Build better customer relationships with over 300 integrations and tools tailored to your unique needs. |
|---|---|
| Pricing | Freemium — from $6.5/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | IFTTT, n8n, Zapier |
| Best for | email campaign creation, customer journey automation |
| Domain registered | 1996 |
Data updated Aug. 1, 2026
What does Mailchimp do?
Mailchimp is a comprehensive marketing platform that helps businesses create, send, and analyze email campaigns and SMS marketing. It provides tools for building contact lists, designing emails with drag-and-drop editors, setting up automated customer journeys, and tracking performance metrics like open rates and conversions. The platform integrates with e-commerce systems to sync customer data and purchase history for personalized marketing.
The platform stands out with its recent integration of generative AI tools that help create on-brand email content quickly, advanced segmentation features that target customers based on spending behavior and predicted attributes, and robust analytics with custom reports and industry benchmarking. It offers over 300 integrations with popular services like Shopify, Canva, and Google Analytics, making it a central hub for marketing operations.
Mailchimp benefits small to medium-sized businesses, e-commerce stores, and marketing teams looking for an all-in-one solution. Real-world use cases include automating abandoned cart emails, sending personalized product recommendations, creating targeted newsletters for different customer segments, and analyzing campaign performance to optimize marketing strategies.
Key features
What makes it stand outWho is Mailchimp for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 250 contacts
- 1,000 emails per month
- Basic email marketing
- Marketing CRM
- Creative assistant
- Website builder
- Mailchimp domain
Essentials
Everything in Free, plus:
- 500 contacts
- 6,000 emails per month
- All Free features
- Email & landing page templates
- Custom branding
- 24/7 email & chat support
Standard
Everything in Essentials, plus:
- 500 contacts
- 6,000 emails per month
- All Essentials features
- Generative AI features
- Actionable insights
- Enhanced automations
- Custom-coded email templates
- Customizable popup forms
- Personalized onboarding
Premium
Everything in Standard, plus:
- 10,000 contacts
- 150,000 emails per month
- All Standard features
- Advanced audience insights
- Unlimited seats & role-based access
- Phone support
- Custom templates
- Multivariate testing
Trust & presence
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