WorkMagic

WorkMagic is a sophisticated marketing measurement platform that helps omnichannel brands understand their true marketing impact through triangulated measurement. It combines three powerful methodologies: incrementality testing, marketing mix modeling (MMM), and multi-touch attribution (MTA) to provide a comprehensive view of how marketing efforts actually drive revenue and growth. This approach moves beyond traditional last-click attribution to reveal the actual cause-and-effect relationships between marketing activities and business outcomes.

The platform stands out by integrating these typically siloed measurement approaches into a unified system. WorkMagic's triangulated methodology helps brands identify which marketing channels are genuinely driving incremental growth versus those that are simply capturing existing demand. This allows marketing teams to optimize their budgets more effectively, reallocating spend from inefficient channels to those that actually drive new customer acquisition and revenue.

Omnichannel brands and growth marketing teams benefit most from WorkMagic, particularly those struggling to accurately measure cross-platform marketing effectiveness. Real-world use cases include optimizing TikTok advertising spend (as demonstrated in their Liquid I.V. case study where 62% of TikTok's incremental impact occurred on Amazon), improving overall marketing efficiency ratios, and making data-driven decisions about budget allocation across multiple channels and platforms.