TrueROAS
Server-side ad tracking for e-commerce stores — see real ROAS data in Meta & Google Ads after iOS 17 privacy changes.
| What is it | Server-side ad tracking for e-commerce stores — see real ROAS data in Meta & Google Ads after iOS 17 privacy changes. |
|---|---|
| Pricing | Freemium — from $116/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Best for | Accurately tracking ad performance post-iOS 17 updates, Identifying profitable ads that platforms mistakenly label as losers |
| Domain registered | 2021 |
Data updated Aug. 1, 2026
What does TrueROAS do?
True ROAS is a server-side ad tracking solution specifically designed for e-commerce stores struggling with accurate performance measurement after iOS 17 privacy changes. It provides a centralized dashboard that reveals the true return on ad spend by feeding accurate conversion data directly into Meta and Google Ads Manager, ensuring you never turn off a winning ad campaign based on incomplete data.
The tool works by implementing server-side tracking that bypasses browser restrictions and privacy updates. It uses AI-powered attribution to analyze customer journeys and identify precisely which ads drive actual sales, not just clicks. What sets True ROAS apart is its ability to force fingerprint tracking back into your ad platforms, giving you the same visibility you had before iOS 17 privacy changes. The platform offers a generous free tier for the first $10,000 in monthly sales and integrates seamlessly with Shopify and WordPress.
E-commerce store owners and marketing teams benefit most from True ROAS, particularly those spending significant budgets on Meta and Google ads. Real-world use cases include identifying 'zombie ads' that platforms show as unprofitable but actually drive sales, reducing customer acquisition costs by up to 31%, and improving overall ROAS by an average of 47% according to their case studies. It's especially valuable for stores that noticed performance tracking degradation after iOS 17 updates.
Key features
What makes it stand outWho is TrueROAS for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardScale
- 29 rate per 10k revenue
- Pay based on revenue
- Lower cost per tracked with increased revenue
Unlimited
- Unlimited monthly revenue
- Priority support
- Dedicated account manager
- Custom integrations
- CAPI included
Trust & presence
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