The Preset AI

The Preset AI is a digital store that sells collections of Lightroom presets and custom brushes. These are pre-configured editing settings that photographers can apply to their photos with a single click in Adobe Lightroom. The tool offers different preset packs for various styles, such as 'Light and Airy' or 'Neutral,' aiming to give photos a specific look or mood instantly, without manual adjustment of sliders for each image.

The service works by providing downloadable files that users install into their Lightroom software. Once imported, the presets appear in the program's sidebar, ready to be applied to any photo. The company also sells educational resources like the 'Lightroom Workflow Mastery' course, which teaches editing techniques. The main appeal is saving time and achieving a professional, consistent aesthetic across a photo set.

This tool is for photographers who want to speed up their editing workflow or who are learning how to edit. It's useful for social media content creators needing a cohesive feed, portrait photographers seeking reliable skin tones, or landscape photographers wanting dramatic skies. The presets handle the technical color and tone adjustments, letting the user focus on composition and shooting.