Submagic

AI-powered tool that automatically adds engaging captions, effects, and edits to create viral short-form videos.

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submagic.co
Verified API available ~3.6k monthly visits
Quick facts
What is it AI-powered tool that automatically adds engaging captions, effects, and edits to create viral short-form videos.
Pricing Paid — from $19/mo
Free tier Yes
Platform Web Application
API Yes
Best for creating social media shorts, adding captions to videos
Domain registered 2023

Data updated Aug. 1, 2026

What does Submagic do?

Submagic is an AI video editing tool designed specifically for creating short-form content for platforms like TikTok, Instagram Reels, and YouTube Shorts. It takes your raw video footage and automatically generates attention-grabbing captions, adds visual effects, trims clips, and applies stylistic enhancements to make your content more engaging and shareable. The tool focuses on the specific format requirements of short videos that dominate social media feeds.

What sets Submagic apart is its comprehensive feature set tailored for viral content creation. It automatically generates synchronized captions with stylish fonts and animations, applies 'auto-zooms' to highlight key moments, adds relevant B-roll footage, and even includes sound effects and background music. The AI Eye Contact feature is particularly clever—it adjusts the speaker's gaze to appear as if they're looking directly at the viewer, which significantly boosts engagement. There's also an AI Video Translator for creating multilingual content and an API for automating workflows at scale.

This tool is perfect for content creators, social media marketers, and businesses looking to produce professional-looking short videos without extensive editing skills or time. Fitness coaches can transform workout clips into engaging tutorials, real estate agents can create property tours that grab attention, and e-commerce brands can produce product showcases optimized for mobile viewing. It's particularly valuable for anyone needing to maintain a consistent, high-quality video presence across multiple platforms without a dedicated video editor.

#ai video#auto captions#content creation#short-form content#social media#video editing#video optimization

Key features

What makes it stand out
01
AI-generated captions with stylish fonts and animations
02
Auto-zoom effects to highlight key video moments
03
AI Eye Contact adjustment for better viewer engagement
04
B-roll and background music integration
05
AI Video Translator for multilingual content creation

Who is Submagic for?

Who benefits most from this tool
creating social media shorts
adding captions to videos
optimizing content for multiple platforms

Pricing

Free tier available — start without a credit card

STARTER

$19.0/month
  • 15 videos per month
  • 2 max video length minutes
  • Auto captions AI
  • Free b-rolls & audio
  • Export in 1080p & 30 FPS

STARTER + MAGIC CLIPS

$38.0/month

Everything in STARTER, plus:

  • 15 videos per month
  • 2 max video length minutes
  • Auto captions AI
  • Free b-rolls & audio
  • Export in 1080p & 30 FPS
  • Magic Clips add-on

PRO

$39.0/month

Everything in STARTER, plus:

  • 6 AI credits
  • 40 videos per month
  • 5 max video length minutes
  • Trendy animated captions
  • Custom caption templates
  • Storyblocks B-Rolls & Audio
  • Remove bad takes & silences
  • Generate AI hook titles
  • Studio quality clean audio
  • Translate captions globally
  • Brand Kit

PRO + MAGIC CLIPS

$58.0/month

Everything in PRO, plus:

  • 6 AI credits
  • 40 videos per month
  • 5 max video length minutes
  • Trendy animated captions
  • Custom caption templates
  • Storyblocks B-Rolls & Audio
  • Remove bad takes & silences
  • Generate AI hook titles
  • Studio quality clean audio
  • Translate captions globally
  • Brand Kit
  • Magic Clips add-on

BUSINESS

$99.0/month

Everything in PRO, plus:

  • 20 AI credits
  • 100 videos per month
  • 10 max video length minutes
  • Everything in Pro
  • Team collaboration
  • Priority support
  • Custom templates
  • Advanced analytics

Trust & presence

Domain Domain registered 2023

Gallery

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