Ctrl
AI-powered sales assistant that automates CRM updates, note-taking, and follow-up emails within your workflow.
| What is it | AI-powered sales assistant that automates CRM updates, note-taking, and follow-up emails within your workflow. |
|---|---|
| Pricing | Freemium — from $29/mo |
| Free tier | Yes |
| Platform | Web Application |
| Best for | Automating CRM updates after customer meetings, Generating personalized follow-up emails |
| Domain registered | 2020 |
Data updated Aug. 1, 2026
What does Ctrl do?
Ctrl is an AI-powered sales assistant that integrates directly with your CRM to automate routine tasks and improve sales team performance. It works alongside your existing workflow, providing a unified window that holds all the apps and data you need while staying in context with your sales process. The tool helps sales professionals work more efficiently by reducing manual data entry and administrative overhead.
What sets Ctrl apart is its focus on embedding best practices directly into daily workflows. It uses AI to analyze successful sales patterns and replicate them across your team. The system provides dynamic suggestions for CRM updates, generates meeting summaries, extracts action items from raw notes, and creates personalized follow-up emails using context from both meetings and CRM data. This ensures consistent processes while maintaining each salesperson's unique style.
Sales teams and managers benefit most from Ctrl, particularly those looking to improve predictability and replication of successful sales strategies. Real-world use cases include automatically populating CRM fields after customer calls, turning messy meeting notes into structured action plans, and generating context-aware follow-up emails that reference specific discussion points. The tool helps sales organizations maintain consistency while freeing up time for actual selling rather than administrative tasks.
Key features
What makes it stand outWho is Ctrl for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardStarter
- 100 CRM updates AI prompts
- Streamline Salesforce updates with easy record creation and editing
- Visualize tasks intuitively using Kanban boards and inline grid views
- Get all the context you need before a prospect call
- Sync your notes with CRM for seamless record keeping
- Perform quick updates in bulk for time-saving efficiency
- Create your own pipeline views
- Gain flexibility through cross-object views
- Tailor Ctrl to your needs with custom objects
- Multiple set of fields for different deal stages
- Calendar integration to have all the info you need around a meeting
Premium
Everything in Starter, plus:
- Unlimited CRM updates and AI prompts
- Collaborate on deals with your team - notes, tasks, checklists
- Pipeline highlights for weekly changes & insights
- Share pipeline views, templates and more
- AI powered follow up emails & notes
Business
Everything in Premium, plus:
- Sales process visualisation & implementation
- Suggested checklist, notes and CRM fields per stage
- Decision making deal mapping
- Automated CRM updates based on calls - notes, tasks, fields
- Enhanced collaboration - shared inbox & live notes
- CSM support & Custom workflows
Trust & presence
Gallery
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